Walt Disney Co explored a potential merger with Apple Inc during Bob Iger's tenure as CEO, a move that would have combined two of the world's most valuable companies. Iger disclosed in an interview with the Financial Times that while discussions took place internally and with Apple, the proposal never advanced because Apple did not demonstrate significant interest. Iger previously wrote in a memoir that he believed Apple and Disney would have merged if Apple co-founder and former CEO Steve Jobs was still alive. The revelation comes shortly after Iger stepped down from his second stint leading Disney, a period spanning from 2022 to 2026.
Failed Acquisition Targets
Beyond the Apple discussions, Iger detailed other major opportunities Disney evaluated but ultimately bypassed. The company considered acquiring social media platform Twitter for what Iger described as a "very attractive price." However, the deal was abandoned because Iger believed integrating the smaller platform would serve as a "horrible distraction" to the core business. Another high-profile asset on Disney's potential acquisition list was the James Bond franchise, which has since been acquired by Amazon.
Successful Acquisitions Under Iger
Despite the missed opportunities, Iger's leadership was defined by several transformative acquisitions that reshaped Disney's portfolio. These deals, executed between 2006 and 2019, provided the company with intellectual property that drove significant growth.
| Year |
Acquisition |
Amount |
| 2006 |
Pixar |
$7.4 billion |
| 2009 |
Marvel |
$4 billion |
| 2012 |
Lucasfilm |
$4.1 billion |
| 2019 |
21st Century Fox |
$71 billion |
The acquisition of Pixar in 2006 was particularly pivotal, mending a strained relationship between the companies. Iger recalled that securing a deal to place Disney content on the video iPod was instrumental in winning over Pixar co-founder Steve Jobs, paving the way for the eventual purchase. The subsequent additions of Marvel and Lucasfilm, despite initial skepticism from investors and Hollywood insiders, are now regarded as highly successful moves that transformed Disney's business.
Strategic Impact and Future Positioning
The $71 billion acquisition of 21st Century Fox in 2019 remains a subject of debate, though Iger defends it as a critical step for Disney's future in streaming. The deal provided majority control of Hulu and a vast content library, positioning Disney as the number two global streaming competitor behind Netflix. Iger stated that the acquisition was essential for creating longevity and endurance for the company both as a brand and a business.