Meta delays global rollout of Ray-Ban Display glasses on strong US demand, supply squeeze
Meta has postponed the international expansion of its Ray-Ban Display glasses to the UK, France, Italy, and Canada due to overwhelming US demand and supply constraints. The company sold 15,000 units in the first quarter, capturing 6% market share, with waitlists now extending into 2026. Meta announced new features at CES including a teleprompter function and expanded pedestrian navigation to four more cities, bringing the total to 32 supported locations.

*this image is generated using AI for illustrative purposes only.
Meta has decided to postpone the international rollout of its Ray-Ban Display glasses due to overwhelming demand in the United States and significant supply constraints. The social media giant announced this decision as it grapples with extremely limited inventory for what it describes as a "first-of-its-kind product."
Delayed International Expansion Plans
The Facebook-parent company had originally planned to launch its augmented reality smart glasses in several international markets starting early this year. The planned expansion included the UK, France, Italy, and Canada, following the success of earlier versions in the US market.
Meta stated it would prioritize fulfilling US orders while re-evaluating its approach to international availability. The company cited the unprecedented demand that has created substantial supply challenges for the innovative eyewear product.
Market Performance and Demand Metrics
The Ray-Ban Display glasses have demonstrated strong market performance since their launch. Key performance indicators show significant consumer interest and market penetration:
| Metric: | Performance |
|---|---|
| First Quarter Sales: | 15,000 units |
| Market Share Captured: | 6% |
| Current Waitlist Extension: | Well into 2026 |
Francisco Jeronimo, VP of Data and Analytics for Devices at IDC EMEA, provided these market performance figures, highlighting the product's strong initial reception.
Product Features and Development Partnership
The Ray-Ban Meta glasses, developed in partnership with EssilorLuxottica's Ray-Ban brand, offer multiple advanced functionalities. Users can take photos, stream content, and interact with an AI assistant through the smart eyewear. EssilorLuxottica announced in October that it would accelerate production capacity for its expanding smart glasses business to meet growing demand.
New Feature Announcements at CES
At the annual Consumer Electronics Show in Las Vegas, Meta unveiled several new features for both the glasses and its Meta Neural Band wrist device. The company introduced a teleprompter feature that allows users to read notes and scroll using the accompanying wristband device.
Meta also announced the expansion of pedestrian navigation capabilities to four additional cities:
- Denver
- Las Vegas
- Portland
- Salt Lake City
This expansion brings the total number of cities with pedestrian navigation support to 32, enhancing the practical utility of the smart glasses for urban users.
Supply Chain Challenges
The company acknowledged in a blog post that since launching last fall, it has experienced an overwhelming amount of interest in the product. This unprecedented demand has created supply chain pressures that have forced the company to reassess its global rollout strategy and focus resources on meeting existing US market commitments before expanding internationally.
Historical Stock Returns for String Metaverse
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.99% | -18.38% | -29.42% | -23.72% | +490.37% | +11,045.45% |




























