EV purchase interest rises to 74% among US drivers post-campaign
- Purchase interest among non-EV drivers rose 16 points to 74% in 2026
- Campaign delivered 5.16 billion impressions and 4.6 million website visits
- Interest rose 14 points among women and adults aged 60+
- Gap between interest and purchase readiness narrowed from 14 to 5 points
- Tier 2 state interest increased 11 points to 74%
*this image is generated using AI for illustrative purposes only.
Three in four American adults who do not currently own an electric vehicle report interest in buying one, according to new survey data from Veloz. The nonprofit released the findings on August 27, 2026, highlighting the impact of its national education initiative.
The data reflects a 16-point increase in purchase interest among non-EV drivers, rising from 58% in 2025 to 74% in 2026. This shift occurred following the completion of the Electric For All—The Way Forward is Electric campaign, which ran from July 2025 through June 2026.
Campaign Reach and Engagement
Funded by Electrify America’s brand-neutral educational campaigns, the initiative delivered over 5.16 billion impressions across broadcast TV, social media, digital display, streaming audio, and out-of-home media. The campaign also generated more than 4.6 million website visits to ElectricForAll.org, where consumers accessed information on incentives, savings calculations, and charging locations.
Josh D. Boone, Executive Director of Veloz, stated that the results demonstrate how understanding real benefits drives interest even among unlikely buyers. Robert Barrosa, president and CEO of Electrify America, noted that clear information helps consumers build confidence in going electric.
Demographic Shifts
Interest gains were particularly pronounced among groups traditionally viewed as less likely to adopt EVs. The survey, conducted by BSP Research among 1,800 licensed non-EV drivers across all 50 states, revealed specific demographic movements:
| Demographic Segment | 2025 Interest | 2026 Interest | Change |
|---|---|---|---|
| Women | 55% | 69% | +14 points |
| Adults 60+ | 37% | 52% | +14 points |
| Households <$40K | 55% | 67% | +12 points |
| Households $40K–$69K | 61% | 75% | +14 points |
| Latino consumers | 74% | 86% | +12 points |
| Black consumers | N/A | 87% | Highest group |
| High school education or less | 58% | 71% | +13 points |
Political and Geographic Trends
Purchase interest increased across political affiliations and in markets with historically lower EV adoption. Republican interest rose 8 points, moving from 62% to 70%. Independent interest grew 11 points, from 61% to 72%.
In Tier 2 states such as Texas, Florida, Georgia, and North Carolina, interest climbed 11 points from 63% to 74%. This suggests EV enthusiasm is expanding beyond coastal markets.
What the Numbers Show
The gap between consumer curiosity and purchase readiness has narrowed significantly. In 2025, there was a 14-point spread between those interested in EVs and those ready to buy. In the 2026 wave, this gap compressed to just 5 points. Additionally, baseline interest at the start of the 2026 survey period was 65%, up from 58% in 2025, indicating consumers are entering the conversation with greater initial favorability toward electric vehicles.
Will the narrowing 5-point gap between interest and purchase readiness translate into actual sales volume increases in Q3 and Q4 2026, or will infrastructure concerns still act as a primary barrier?
How will automakers adjust their marketing strategies and product portfolios to specifically target the newly engaged demographic segments, such as adults over 60 and lower-income households?
Given the significant rise in interest in Tier 2 states like Texas and Florida, will charging infrastructure investments accelerate in these regions to match consumer demand?
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