ServiceNow stock falls 1.8% as traders take profits after rebound
- ServiceNow stock fell 1.79% to $124.73 on Wednesday amid profit-taking.
- The stock trades at a P/E ratio of 79.4, indicating premium valuation.
- Consensus Buy rating stands with an average price target of $140.39.
- Key technical resistance is near $139, with support at $117.50.
- GraniteShares 2x Long NOW Daily ETF holds a 66.65% weighting in ServiceNow.

*this image is generated using AI for illustrative purposes only.
ServiceNow Inc. (NYSE: NOW) shares declined 1.79% to $124.73 on Wednesday. The drop followed a recent rebound, with traders taking profits during a largely steady market session.
The Nasdaq Composite slipped 0.11%, while the S&P 500 gained 0.02%.
Technical Analysis
ServiceNow trades above several key moving averages. The stock sits 1.7% above its 20-day simple moving average of $122.30. It is also 12.7% above its 50-day SMA of $110.32 and 4% above its 200-day SMA of $119.58.
However, the longer-term trend remains mixed. The 50-day SMA is still below the 200-day SMA, suggesting the broader trend has not fully repaired.
Momentum indicators show cooling. The moving average convergence divergence indicator is below its signal line with a negative histogram. This suggests the recent rally may struggle to gain traction unless buyers return.
The stock reached a swing low in June and a swing high in August. It broke below support in August before starting its latest rebound. Key resistance stands near $139, while support sits near $117.50.
Analyst Outlook
ServiceNow trades at a price-to-earnings ratio of 79.4. This premium valuation could leave shares exposed if growth or momentum weakens.
The stock holds a consensus Buy rating with an average price forecast of $140.39. Recent analyst actions include:
- Bank of America Securities maintained a Buy rating and raised its price target to $150 on Aug. 19.
- TD Cowen maintained a Buy rating and a $140 price target on Aug. 17.
- Wells Fargo maintained an Overweight rating and raised its price target to $175 on Aug. 12.
Benzinga Edge Rankings
The Benzinga Edge scorecard highlights ServiceNow’s profile compared with the broader market:
- Momentum: 53.18. The stock remains above key moving averages, but short-term momentum is cooling.
- Quality: 31.09. The moderate quality score places focus on execution.
- Value: 9.63. Poor traditional value measures suggest premium valuation risks.
- Growth: 71.16. Investors view ServiceNow as a long-term growth company.
Top ETF Exposure
ServiceNow is included in several technology-focused exchange-traded funds:
| ETF Name | Ticker | Weighting |
|---|---|---|
| iShares Expanded Tech-Software Sector ETF | IGV | 4.02% |
| Global X Cloud Computing ETF | CLOU | 4.12% |
| GraniteShares 2x Long NOW Daily ETF | NOWL | 66.65% |
Inflows or outflows from these ETFs can create additional buying or selling pressure. NOWL has an especially strong connection due to its leveraged daily exposure to ServiceNow.
How might the persistent bearish signal from the 50-day SMA remaining below the 200-day SMA impact ServiceNow's ability to sustain its recent rebound?
Given the high P/E ratio of 79.4, what specific growth metrics must ServiceNow deliver in upcoming earnings to justify its premium valuation amid cooling momentum?
Could significant outflows from leveraged ETF NOWL exacerbate downward pressure on ServiceNow shares if the stock fails to break through the $139 resistance level?

































