TVS Motor Company , a leading two and three-wheeler manufacturer, has reported a 32% year-on-year increase in festive sales, demonstrating strong growth across key metrics. The company has also shared positive expectations for various segments and reported significant EV revenue.

Sales Growth and Segment Expectations

TVS Motor's festive sales saw a substantial 32% year-on-year increase, indicating robust consumer demand. The company expects an 8% growth in the Internal Combustion Engine (ICE) segment, showcasing confidence in traditional vehicle sales.

Notably, TVS Motor anticipates strengthening rural demand, which could contribute to overall sales growth. The company's scooters are reportedly outpacing industry performance, suggesting a strong position in this particular segment.

EV Segment Performance

The company's focus on electric vehicles (EVs) is yielding significant results. TVS Motor reported that its EV revenue has reached ₹1,269 crores, marking a substantial contribution to the company's overall revenue.

Government Incentives

TVS Motor is benefiting from the Production Linked Incentive (PLI) scheme, a government initiative designed to boost domestic manufacturing. This support likely contributes to the company's ability to invest in and expand its production capabilities, particularly in the growing EV segment.

Record-Breaking Financial Performance

The company had previously reported its highest-ever quarterly operating revenue of ₹119.05 billion for the second quarter, marking a significant 29% year-over-year increase from ₹92.28 billion in the same quarter of the previous fiscal year.

TVS Motor's profitability also saw substantial improvements:

Note: Financial figures are in billion rupees unless otherwise stated.

Sales Volume Highlights

TVS Motor Company achieved its highest-ever quarterly sales volume, with overall two-wheeler and three-wheeler sales, including international business, growing by 23% to reach 1.507 million units.

Key sales highlights include:

• Motorcycle sales: Up 20% to 673,000 units
• Scooter sales: Increased 30% to 639,000 units
• International two-wheeler sales: Grew 31% to 363,000 units
• Three-wheeler sales: Surged 41% to 53,000 units

Looking Ahead

With strong festive sales, positive expectations for ICE and rural segments, and significant progress in the EV market, TVS Motor Company appears well-positioned for continued growth. The company's ability to leverage government incentives and adapt to changing market demands will be crucial in maintaining this momentum.

As TVS Motor continues to expand its product range and focus on sustainable mobility, its performance in the coming quarters will be closely watched by investors and industry observers alike.

TVS Motors , through its iconic British motorcycle manufacturer Norton Motorcycles, has taken a significant step in its revitalization efforts by releasing the first official design sketch of its new flagship superbike. This move is part of Norton's 'Resurgence' campaign, which aims to redefine the brand's identity and introduce a new generation of motorcycles.

New Design Philosophy

The sketch, created by Norton's Head of Design, Simon Skinner, offers a glimpse into the company's new modern design philosophy. This fresh approach is being developed under the advisory of Professor Gerry McGovern OBE, who has been named Chief Creative Advisor to Norton. McGovern, known for his work as Chief Creative Officer at JLR, brings his expertise in luxury automotive design to the motorcycle brand.

Upcoming Reveal at EICMA

Norton plans to unveil an all-new range of motorcycles later this year at EICMA (Esposizione Internazionale Ciclo e Motociclo) in Milan. The new flagship superbike will lead this lineup, showcasing not only the new design language but also a reimagined brand identity.

Collaboration and Vision

Professor McGovern expressed his enthusiasm for the project, stating, "Modernity, innovation and luxury are not terms you immediately think of when considering classic motorcycle brands. However, having previously worked with TVS Chairman Sudarshan Venu, when I received an invitation to collaborate on the reimagining of Norton, I was intrigued."

Simon Skinner, Norton's Head of Design, added, "What we've designed, and what has been meticulously developed across the company's engineering team, is a range of motorcycles that I'm sure is going to both surprise and delight the world."

Investment and Growth

TVS Motor Company, which acquired Norton in April 2020, has demonstrated its commitment to the brand by investing over £200 million to date. This investment has supported the development of Norton's Solihull headquarters as a global center of excellence for motorcycles. The company has also increased its workforce by 25% since the start of 2025, preparing for global expansion.

Norton Motorcycles' rich heritage, combined with this new direction, signals an exciting future for the brand. Motorcycle enthusiasts and industry observers alike will be eagerly awaiting the full reveal of Norton's new lineup at EICMA, which promises to blend the company's storied past with a bold new vision for the future.