Swiss Military Consumer Goods Limited (SMCG) has announced ambitious plans for expansion and product diversification, backed by a robust financial performance in the first quarter.

Expansion Strategy

The company aims to establish 'Make-in-India' manufacturing operations as a key component of its growth strategy. This move is expected to enhance supply chain efficiency and improve cost control in the coming quarters.

Swiss Military is set to broaden its product portfolio with the introduction of new collections, including:

1. Spectra Collection: Featuring the Spectra Hard Top Laptop Stroller, designed for business travelers with a capacity to fit 15.6" laptops and equipped with 360° dual rotating wheels.
2. Black Gold Collection: A range of lightweight, durable trolley bags with minimalist designs, quiet 360° spinner wheels, and dual TSA locks, catering to the modern traveler's needs.

Market Reach

The company has outlined plans to significantly expand its market presence:

• Targeting over 200 cities across India
• Establishing a presence on more than 15 online stores

This expansion is expected to complement Swiss Military's existing network of 3,400+ multi-brand outlets and partnerships with 15+ e-commerce portals.

Q1 Financial Highlights

Swiss Military reported strong financial results for Q1:

The company demonstrated significant growth across key financial metrics, with a notable 19.68% increase in revenue and a 30.38% rise in EBITDA compared to the same quarter last year.

Management Commentary

The Managing Director commented on the Q1 performance, stating, "The first quarter marked a steady start for Swiss Military Consumer Goods Ltd., despite visible headwinds in the broader market. Our quarter-on-quarter growth in revenue and operational profitability reflects the continued strength of our brand, disciplined execution, and consumer-centric strategy."

He further added, "While the quarter presented short-term challenges in the form of reduced demand and intensified competition, our focus on margin protection, prudent cost management, and channel optimization helped maintain overall stability."

Future Outlook

Swiss Military remains committed to driving innovation and expanding its reach while staying agile in a dynamic market. The company believes that the foundation being built today will enable sustainable value and long-term growth for all stakeholders.

With its expansion into domestic manufacturing, introduction of new product lines, and plans for wider market reach, Swiss Military is positioning itself for continued growth in the competitive consumer goods sector.

Corporate Governance

In other news, the company's board has approved the reappointment of Mr. Ashok Kumar Sawhney as a Non-Executive Director and Mr. Chirag Gupta as an Independent Director, subject to shareholder approval at the upcoming Annual General Meeting.

As Swiss Military Consumer Goods Limited continues to evolve and expand, investors and consumers alike will be watching closely to see how these strategic initiatives translate into market performance and brand growth in the coming quarters.

Swiss Military Consumer Goods Limited , a prominent player in the consumer goods sector, has announced several key corporate decisions and released its financial results for the first quarter.

Board Approvals and AGM Notice

The company's Board of Directors has approved the notice for its 36th Annual General Meeting (AGM), scheduled for September 26, 2025. The meeting will be conducted via video conferencing, adhering to regulatory guidelines.

Director Re-appointments

Two significant re-appointments were approved by the board, subject to shareholder approval:

1. Mr. Ashok Kumar Sawhney has been re-appointed as a Non-Executive Director. Mr. Sawhney, who retires by rotation, is described as a pioneering entrepreneur with over five decades of leadership experience. He has played a transformative role in building Swiss Military into an internationally respected lifestyle brand, leaving an indelible mark on Indian industry across manufacturing, infrastructure, retail, and consumer goods sectors.

2. Mr. Chirag Gupta has been re-appointed as an Independent Director for a second five-year term, effective January 26, 2026. Mr. Gupta brings over 13 years of experience in financial planning, analysis, and budgeting across Indian and multinational companies.

Q1 Financial Highlights

Swiss Military Consumer Goods Limited has reported its unaudited financial results for the quarter ended June 30:

Consolidated Results:

Standalone Results:

Management Commentary

The company's management highlighted that Q1 marked a steady start for Swiss Military Consumer Goods Ltd., despite visible headwinds in the broader market. The quarter-on-quarter growth in revenue and operational profitability reflects the continued strength of the brand, disciplined execution, and consumer-centric strategy.

Key developments during the quarter included:

• Deeper market penetration and improved product availability
• Operational commencement of a new manufacturing facility, expected to enhance supply chain efficiency and cost control

The management acknowledged short-term challenges such as reduced demand and intensified competition but emphasized their focus on margin protection, prudent cost management, and channel optimization to maintain overall stability.

Future Outlook

Swiss Military Consumer Goods Limited remains committed to driving innovation, expanding its reach, and maintaining agility in a dynamic market. The company is focusing on building a strong foundation to deliver sustainable value and long-term growth for all stakeholders.

The company also highlighted its expanding product lines, including the introduction of the Spectra Hard Top Laptop Stroller and the Black Gold Collection of trolley bags, catering to the needs of modern travelers.

As the company moves forward, it aims to capitalize on emerging trends such as smart luggage, with the India smart luggage market expected to reach USD 244.9 million by 2030.

Swiss Military Consumer Goods Limited continues to position itself as a key player in the consumer goods sector, leveraging its brand strength and innovative product offerings to drive growth in the coming quarters.