Sula Vineyards Reports Steady Q2 FY26 Performance, Appoints New Global Brand Ambassador
Sula Vineyards, India's largest wine producer, reported steady Q2 FY26 results with revenue at ₹139.66 crore, down 1.1% year-over-year. The wine tourism segment showed growth with revenue up 7.7% to ₹13.20 crore. The company announced leadership changes, including the re-appointment of Rajeev Samant as MD & CEO. Expansion plans include a new 30-key resort 'The Haven by Sula' in Nashik and tasting room expansion in Karnataka. Despite challenges in Telangana, the company saw growth in other markets and maintained a 78% share in elite and premium wines.

*this image is generated using AI for illustrative purposes only.
Sula Vineyards , India's largest wine producer, has reported a steady performance for the second quarter of fiscal year 2026, while also announcing key leadership changes and expansion plans.
Financial Performance
For Q2 FY26, Sula Vineyards reported:
- Revenue from operations: ₹139.66 crore (1.1% year-over-year decrease)
- Gross profit: ₹90.30 crore (13.5% year-over-year decrease)
- Operating EBITDA: ₹25.50 crore (24.3% year-over-year decrease)
The company's performance was impacted by a temporary route-to-market disruption in Telangana, its third-largest market. However, excluding Telangana, Sula's Own Brands revenue grew in the mid-single digits year-over-year.
Wine Tourism Segment Performance
Despite challenges in the core business, Sula's wine tourism segment reported a record Q2 performance:
- Wine tourism revenue: ₹13.20 crore (7.7% year-over-year increase)
- Resort occupancy: 77% (up from 74% in Q2 FY25)
This growth was driven by increased footfalls, higher resort occupancy, and increased spend per guest.
Product Mix and Market Performance
- Elite & Premium wines: Maintained a stable share of 78% in Q2 FY26
- Strong double-digit growth reported in eight states, including Haryana, Uttar Pradesh, and Rajasthan
- Sales to Canteen Stores Department (CSD) nearly doubled year-over-year
Leadership Changes
- Rajeev Samant: Re-appointed as Managing Director & CEO for a three-year term (April 1, 2026, to March 31, 2029), subject to shareholder approval
- Sahil Misra: Appointed as Global Brand Ambassador & Head of Exports, effective November 10, 2025
Expansion and Future Outlook
New Resort Launch:
- 'The Haven by Sula' near York Winery in Nashik
- 30-key resort, expanding room capacity by 30% to over 130 keys
- Second phase adding 20 more keys, planned to open by March 2026
Karnataka Expansion:
- New tasting room and restaurant expansion at Domaine Sula by end of Q3 FY26
Infrastructure Improvement:
- Opening of Samruddhi Highway, reducing Mumbai to Nashik travel time by 45 minutes
Rajeev Samant, CEO of Sula Vineyards, commented: "We reported steady revenue from operations in Q2 FY26. Our wine tourism business continued its strong growth momentum to deliver a record Q2. Looking ahead, Sula remains well-positioned to deliver improved operating profitability in the second half of FY26."
As India's wine market continues to evolve, Sula Vineyards' strategic focus on premium offerings and wine tourism positions it well for future growth, despite short-term market challenges.
Historical Stock Returns for Sula Vineyards
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.06% | -1.91% | -0.78% | -21.21% | -36.92% | -25.41% |











































