Sula Vineyards Reports Stable Q2 FY26 Revenue, Wine Tourism Shines Amid Challenges
Sula Vineyards maintained revenue at INR 140.00 crores in Q2 FY26 despite challenges in the Telangana market. Own Brands segment saw 1.5% volume increase but 2.5% value decline. Wine Tourism business grew 8% in Q2 and 15% in H1 FY26, with improved resort occupancy and visitor numbers. The company launched a new resort, 'The Haven by Sula'. Eight markets delivered strong double-digit growth, and CSD segment revenue doubled year-on-year. Sula expects improved H2 performance and projects 250 basis points improvement in operating margins. Strategic initiatives include expanding The Source range, launching new products, and exploring imported wine distribution opportunities.

*this image is generated using AI for illustrative purposes only.
Sula Vineyards , India's leading wine producer, has reported a stable revenue of INR 140.00 crores for Q2 FY26, maintaining its market position despite facing temporary disruptions in the Telangana market. The company's performance highlights its resilience in a challenging environment and showcases strong growth in its Wine Tourism segment.
Revenue and Market Performance
Sula Vineyards maintained its revenue at INR 140.00 crores in Q2 FY26, demonstrating stability in a complex market scenario. The company's Own Brands segment saw a 1.5% increase in volume, although value declined by 2.5% due to an unfavorable sales mix. The Elite & Premium brands, which constitute 78% of the portfolio, experienced a 3% decline.
Notably, The Source range continued its robust performance, achieving double-digit growth for multiple consecutive quarters. This premium offering now accounts for 10% of Sula's Own Brands revenue, marking significant progress from the previous year.
Wine Tourism: A Bright Spot
The Wine Tourism business emerged as a standout performer, delivering record 8% growth in Q2 and an impressive 15% growth in H1 FY26. This segment's success was driven by improvements across key metrics:
- Resort occupancy improved by 350 basis points year-over-year to 77%
- Average room revenue increased by 1%
- Visitor footfall rose by 2%, reaching approximately 78,000 guests
Sula Vineyards has expanded its hospitality offerings with the launch of its third resort, 'The Haven by Sula', near York Winery in Nashik. This new 30-key property follows an asset-light model and is expected to contribute significantly to Wine Tourism revenue in H2 FY26.
Market Challenges and Opportunities
While facing temporary disruptions in the Telangana market due to retail license expirations, Sula Vineyards saw strong performance in other regions:
- Eight markets, including Haryana, Uttar Pradesh, and Rajasthan, delivered strong double-digit growth
- The CSD (Canteen Stores Department) segment more than doubled its revenue year-on-year
The company expects improved performance in H2 FY26, driven by the recovery of the Telangana market, higher WIPS (Wine Industry Promotion Subsidy) accruals, and sustained momentum in Wine Tourism.
Financial Outlook
Despite challenges, Sula Vineyards maintains a positive outlook:
- Operating margins are projected to improve by 250 basis points year-on-year in H2 FY26
- Capital expenditure for FY26 and FY27 is expected to be in the range of INR 30.00-35.00 crores annually
Strategic Initiatives
Sula Vineyards is actively pursuing several strategic initiatives to drive growth:
- Expanding The Source range nationally, with recent entries into key markets like Haryana and Delhi
- Launching new products, including India's first premium low-alcohol wine, Sula Muscat Blanc
- Exploring opportunities in the imported wine distribution business in anticipation of reduced import duties
- Continuing to invest in sustainability, with recent installations of battery energy storage systems
Market Position and Future Outlook
Rajeev Samant, Founder and CEO of Sula Vineyards, expressed confidence in the company's market position, stating, "We believe that Sula has continued to gain market share in the overall wine market in H1 despite having lower S&D spend than our key competitors." The company is well-positioned to benefit from the growing appeal of experiential travel and its differentiated offerings in the Wine Tourism segment.
With its strategic focus on premium brands, expansion into new markets, and continued innovation in product offerings, Sula Vineyards is poised for growth in the coming quarters, reaffirming its status as a leader in the Indian wine industry.
Historical Stock Returns for Sula Vineyards
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.06% | -1.91% | -0.78% | -21.21% | -36.92% | -25.41% |













































