Mahindra & Mahindra Reports 60% Surge in SUV Sales, Plans EV Launch Amid Board Restructuring
Mahindra & Mahindra has reported a 60% increase in retail SUV sales, attributed to portfolio expansion and GST 2.0 policy benefits. The company is launching a new electric vehicle in November and has observed shifts in buyer behavior towards higher variants and SUVs. M&M has appointed new board members including Samina Hamied and Muthu Raju Paravasa Raju Vijay Kumar as Additional Directors, and Shikha Sharma as Lead Independent Director. The company is optimistic about the upcoming festive season sales.

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Mahindra & Mahindra , a leading Indian automotive manufacturer, has reported a significant 60% increase in retail SUV sales, showcasing the company's strong performance in the highly competitive automotive sector. This growth comes alongside strategic changes in the company's board structure and plans for expanding its electric vehicle (EV) portfolio.
Robust SUV Sales Growth
The company's impressive sales growth is attributed to two key factors:
- Portfolio Expansion: Mahindra & Mahindra has been actively broadening its SUV lineup, catering to diverse consumer preferences.
- GST 2.0 Policy Benefits: The implementation of the new GST policy has created a more favorable environment for automotive sales.
Nalinikanth Gollagunta, CEO of Mahindra & Mahindra, highlighted that the growth stems from renewed consumer enthusiasm and improved accessibility of SUVs in the mid and entry-level segments. The company has taken a consumer-friendly approach by passing on the full GST benefits to customers, effectively countering price sensitivity arising from raw material volatility.
Changing Consumer Behavior
Mahindra & Mahindra has observed notable shifts in buyer behavior:
- Customers are increasingly opting for higher variants of vehicles.
- There's a trend of consumers upgrading from hatchbacks to SUVs, indicating a preference for larger, more feature-rich vehicles.
Electric Vehicle Strategy
In line with the growing focus on sustainable transportation, Mahindra & Mahindra is set to launch a new electric vehicle in November. This move is supported by positive momentum in the EV segment, with Vahan registrations reaching 14,000 units in September.
Alternative Powertrains
While exploring various powertrain options, Mahindra & Mahindra has decided to keep CNG as a non-priority. This decision aligns with the company's 'power on tap' philosophy, suggesting a focus on performance-oriented vehicles.
Festive Season Outlook
The company is optimistic about the upcoming festive season:
- Strong footfalls observed during Navratri
- Positive expectations for the approaching Diwali season
These factors contribute to Mahindra & Mahindra's anticipation of continued momentum in sales during the festive period.
Board Restructuring
In a significant move to strengthen its corporate governance, Mahindra & Mahindra has announced key appointments to its board:
Ms. Samina Hamied: Appointed as an Additional Director (Independent and Non-Executive) effective from 7th October 2025. Her term is set for five consecutive years, subject to shareholder approval.
Mr. Muthu Raju Paravasa Raju Vijay Kumar: Also appointed as an Additional Director (Independent and Non-Executive) from 7th October 2025, with a five-year term pending shareholder approval.
Ms. Shikha Sharma: Appointed as the Lead Independent Director of the company, effective 6th October 2025.
These appointments bring diverse expertise to Mahindra & Mahindra's board, with Ms. Hamied's background in the healthcare industry and Mr. Kumar's extensive experience in finance and accounting.
Conclusion
Mahindra & Mahindra's robust performance in the SUV segment, coupled with its strategic moves in the EV market and board restructuring, positions the company strongly in the evolving automotive landscape. As the festive season approaches, the company appears well-prepared to capitalize on the positive market sentiment and consumer demand.
Historical Stock Returns for Mahindra & Mahindra
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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+0.35% | -0.21% | -4.15% | +33.89% | +8.16% | +444.59% |