Mahindra & Mahindra , a leading Indian automaker, has announced substantial festive season benefits on its commercial vehicle lineup, offering customers savings of up to Rs 1.84 lakh. The company has combined reduced GST and festive offers across various models to provide attractive deals for potential buyers.

Highlights of the Festive Offers

• Supro: Leads the pack with the highest benefits of Rs 1.84 lakh and a starting price of Rs 5.71 lakh
• Veero: Priced at Rs 7.34 lakh with total benefits of Rs 1.83 lakh
• Maxx Pik-Up HD: Available at Rs 9.02 lakh, offering Rs 1.74 lakh in total benefits
• Bolero Pik-Up: Starts at Rs 9.05 lakh with Rs 1.71 lakh in benefits
• Maxx Pik-Up City: Begins at Rs 7.63 lakh, providing Rs 1.50 lakh in benefits
• Bolero Camper: Priced from Rs 9.70 lakh with total benefits of Rs 1.28 lakh

Detailed Breakdown of Offers

Mahindra & Mahindra has emphasized that these benefits are model and variant specific. The prices mentioned are applicable in Maharashtra and may vary in other markets across India.

This festive season offer presents an opportunity for commercial vehicle buyers to make significant savings. The combination of reduced GST and festive offers across different models makes it an attractive proposition for those looking to purchase or upgrade their commercial vehicles.

The wide range of vehicles included in this offer caters to various commercial needs, from the compact Supro to the robust Bolero Camper. With savings ranging from Rs 1.28 lakh to Rs 1.84 lakh, depending on the model, customers have the flexibility to choose a vehicle that best suits their requirements and budget.

As the festive season approaches, this move by Mahindra & Mahindra could potentially boost sales in the commercial vehicle segment, which plays a crucial role in India's transportation and logistics sector.

Mahindra & Mahindra , a leading Indian automaker, has announced significant price reductions and additional benefits on its popular SUV lineup, offering customers cumulative savings of up to Rs 2.56 lakh. This move comes in the wake of recent GST rate cuts for full-sized SUVs, which have been reduced from 48% to 40%.

Price Reductions Across Models

The company has implemented price cuts across its entire SUV range, including popular models such as the Bolero, XUV 3XO, Thar, Scorpio variants, and XUV700. The revised ex-showroom prices now start at:

The GST-related price reductions range from Rs 1.01 lakh to Rs 1.56 lakh, depending on the specific model and variant.

Additional Benefits

In addition to the GST-driven price cuts, Mahindra & Mahindra is offering supplementary benefits varying from Rs 20,000 to Rs 1.29 lakh across different variants. This strategic move amplifies the overall savings for potential buyers, with total combined savings reaching:

• Bolero/Neo: Up to Rs 2.56 lakh
• XUV 3XO: Up to Rs 2.46 lakh
• XUV700: Up to Rs 2.24 lakh

Market Impact

This aggressive pricing strategy is likely to boost Mahindra & Mahindra's competitiveness in the highly contested SUV segment. The company has been experiencing positive momentum in recent times, with its market share in the UV (Utility Vehicle) segment improving to 19.1% in the previous fiscal year, up from 17.2% in the year before.

Financial Strength

Mahindra & Mahindra's ability to offer such substantial benefits is underpinned by its strong financial position. According to recent financial data, the company reported a revenue of Rs 34,143.00 crore and a profit after tax (PAT) of Rs 3,450.00 crore in the first quarter of the current fiscal year, maintaining a stable PAT margin of 10.1%.

Future Outlook

As Mahindra & Mahindra continues to strengthen its position in the SUV market, the company is also focusing on future growth areas. It has plans to increase its SUV production capacity by 57,000 units per month and is developing a new platform at Chakan for scalable electric vehicle (EV) production with a capacity of 1.2 lakh units.

The combination of reduced prices, additional benefits, and Mahindra & Mahindra's strong market position suggests that the company is well-positioned to capitalize on the growing demand for SUVs in the Indian automotive market.