D.P. Abhushan Reports 85% Surge in Festive Sales During Navratri and Dussehra
D P Abhushan, a renowned jewellery brand, reported an 85% year-over-year growth in festive sales during Navratri and Dussehra. Total turnover reached ₹237.00 crore across various jewellery items, up from ₹128.13 crore in the previous year. Gold volume sales increased by 26% to 184.70 kgs. Managing Director Santosh Kataria attributed the growth to customer loyalty and the company's focus on new collections and enhanced showroom experiences. The company operates 11 showrooms across Central India and remains optimistic about the upcoming Diwali and wedding season.

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D P Abhushan , a renowned jewellery brand with over eight decades of legacy, has reported a remarkable 85% year-over-year growth in festive sales during the Navratri and Dussehra period. This significant increase in sales underscores the company's strong performance and sustained growth momentum in the Indian jewellery market.
Key Highlights
- Total Turnover: ₹237.00 crore across Gold, Silver, Diamond, and other jewellery items
- Year-over-Year Growth: 85% increase from ₹128.13 crore in the previous year
- Gold Volume Sales: 184.70 kgs, up 26% from 146.85 kgs in the previous year
Sales Performance
Despite rising gold prices, D.P. Abhushan demonstrated robust growth in both value and volume terms. The company's performance during this festive season is summarized in the following table:
| Metric | Current Period | Previous Period | Growth |
|---|---|---|---|
| Total Turnover | ₹237.00 crore | ₹128.13 crore | 85% |
| Gold Volume Sales | 184.70 kgs | 146.85 kgs | 26% |
The substantial increase in gold volume sales, even in the face of higher prices, indicates strong consumer confidence and the enduring appeal of gold jewellery as both a traditional symbol and a resilient investment.
Management Commentary
Mr. Santosh Kataria, Managing Director of D.P. Abhushan, commented on the company's performance: "The strong response during Navratri and Dussehra highlights the enduring loyalty of our customers and their faith in our purity and craftsmanship. Our efforts to offer new festive collections, enhance the showroom experience, and stay true to our values have helped us deliver healthy growth."
Looking ahead, Mr. Kataria expressed cautious optimism for the upcoming Diwali and wedding season, noting that customer sentiment remains positive. He also highlighted the company's focus on expanding design-led diamond offerings alongside their strong gold base as a strategy for sustainable growth.
Company Overview
D.P. Abhushan Limited, established in 1940 under the brand "D.P. Jewellers," has grown to become one of Central India's most respected jewellery houses. The company operates 11 showrooms across various cities in Central India, offering a diverse range of Gold, Silver, Diamond, and Platinum jewellery designed for various occasions.
The company's strong performance during this festive season reflects its solid position in the market and the continued trust of its customers in its products and brand values of trust, purity, and transparency.
As the jewellery market in India continues to evolve, D.P. Abhushan's impressive growth during this crucial festive period positions it well for the upcoming Diwali and wedding season, traditionally strong periods for jewellery sales in India.
Historical Stock Returns for D P Abhushan
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.31% | +0.14% | +4.49% | +2.54% | +1.34% | +1,733.31% |






























