Cera Sanitaryware Guides for 7-8% Full Year Growth, Maintains Operating Margin Outlook
Cera Sanitaryware Limited released Q2 financial results showing resilience amid soft consumer demand. Revenue slightly decreased by 0.40% YoY to ₹4,879.00 crore, while PAT declined 16.90% to ₹566.00 crore. The company's management projects 10-12% growth for H2, with full-year growth guidance of 7-8% and operating margin guidance of 14.5-15.5%. Key highlights include strong contributions from Sanitaryware and Faucetware segments, expansion of the Senator brand, and progress on cost optimization initiatives.

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Cera Sanitaryware Limited , a leading player in India's sanitaryware and faucetware industry, has released its financial results for the second quarter, revealing a mixed performance amidst challenging market conditions. The company's management has provided updated guidance during a recent conference call with stakeholders, projecting a more optimistic outlook for the remainder of the year.
Financial Performance
The company's Q2 results show resilience in a soft consumer demand environment:
| Particulars | Q2 | Q2 Previous Year | YoY Growth |
|---|---|---|---|
| Revenue from Operations | ₹4,879.00 | ₹4,900.00 | -0.40% |
| EBITDA | ₹671.00 | ₹696.00 | -3.60% |
| EBITDA Margin | 13.80% | 14.20% | -40 bps |
| PAT | ₹566.00 | ₹681.00 | -16.90% |
| PAT Margin | 11.60% | 13.90% | -230 bps |
| EPS (Diluted) | ₹43.92 | ₹52.44 | -16.20% |
Key Highlights
Segment Performance: Sanitaryware and Faucetware segments contributed significantly, accounting for 47% and 40% of total revenues, respectively.
Project Sales: The project sales segment maintained healthy momentum, contributing 39% to the topline.
Brand Initiatives:
- Senator brand expansion is on track, with 28 out of the targeted 45-50 flagship stores already operational.
- Polipluz, a recently launched brand, is showing promising progress with team ramp-up and on-ground activation efforts.
Operational Improvements: The company has made substantial progress on its Dealer Management System (DMS) initiative, aimed at enhancing visibility and data-driven decision-making across its distribution network.
Cost Optimization: Continued emphasis on cost optimization is yielding measurable results, supporting margin sustainability in a challenging demand environment.
Management Commentary and Guidance
During the conference call, Cera Sanitaryware's management provided updated guidance for the company's performance:
- Projected growth of 10-12% for the second half of the year
- Full year growth guidance of 7-8%
- Reaffirmed operating margin guidance of 14.5-15.5%
Mr. Vikram Somany, Chairman & Managing Director of Cera Sanitaryware, commented on the performance, stating, "Amidst a backdrop of soft consumer demand, CERA delivered a resilient performance in Q2, marked by encouraging developments across key business segments. We remain confident that retail demand will gradually improve and normalize over time, supported by underlying market fundamentals and our strategic initiatives."
He further added, "CERA has consistently undertaken strategic initiatives to sharpen its product portfolio, refine its market engagement strategy, and accelerate innovation across product categories. These timely actions — underpinned by the credibility and execution strength of a four-decade legacy — position the Company to capture growth with greater agility and scale as the industry demand cycle begins to turn upward."
Outlook
Despite near-term challenges due to soft consumer demand, Cera Sanitaryware's management expresses optimism for the second half of the fiscal year. The company's focus on brand development, operational efficiencies, and strategic initiatives, coupled with the projected growth and maintained operating margin guidance, suggests a positive trajectory for the remainder of the year.
Investors and stakeholders will be closely watching how Cera Sanitaryware capitalizes on this projected growth and leverages its strong fundamentals to drive sustainable value creation in the coming quarters.
Historical Stock Returns for Cera Sanitaryware
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.50% | -4.70% | -5.95% | -13.14% | -22.47% | +82.25% |



































