Tata Steel , one of India's leading steel manufacturers, has set an ambitious target for its homebuilding e-commerce platform 'Aashiyana'. The company aims to double the platform's gross merchandise value (GMV) to Rs 7,000 crore by the fiscal year 2026, showcasing its commitment to digital innovation in the construction sector.

Impressive Growth Trajectory

Aashiyana has demonstrated remarkable growth, with its GMV reaching Rs 3,550.00 crore, representing a substantial 60% year-on-year increase. This strong performance has encouraged Tata Steel to set higher goals for the platform's future.

Expanding Product Offerings

In a strategic move to boost growth, Tata Steel plans to onboard non-Tata Steel products on the Aashiyana platform for the first time. This expansion of offerings is expected to attract a wider customer base and contribute to the platform's ambitious GMV target.

Aashiyana 3.0: Enhanced Features

The company has upgraded its platform to 'Aashiyana 3.0', introducing several new features to improve user experience and drive engagement:

• Over 300 home design plans
• Budget calculators
• AI-powered recommendations

These enhancements are specifically tailored to cater to individual home builders, making the process of home construction more accessible and user-friendly.

Growing User Base and International Reach

Aashiyana's popularity is evident from its impressive user statistics:

The platform has also garnered strong interest from Non-Resident Indians (NRIs) building homes in India. This international appeal highlights Aashiyana's potential for further growth and expansion in the global market.

Conclusion

Tata Steel's ambitious plans for Aashiyana reflect the company's commitment to digital transformation and its focus on the growing homebuilding sector. By leveraging technology and expanding its product range, Tata Steel is positioning itself to capitalize on the increasing demand for online homebuilding solutions. The success of Aashiyana could potentially open new revenue streams for the company and strengthen its position in the construction materials market.

Tata Steel 's indirect subsidiary, Siam Industrial Wire Company Limited (SIW), has made a strategic move to acquire complete ownership of TSN Wires Company Limited, a Thailand-based downstream steel wires manufacturer. This acquisition marks a significant step in Tata Steel's efforts to streamline its operations and enhance synergies within its South-East Asia business.

Acquisition Details

SIW, which previously held a 60% stake in TSN Wires, has purchased the remaining 40% from Nichia Steel Works Ltd. for a nominal consideration of THB 100 (approximately ₹270). This transaction transforms TSN Wires from a joint venture into a wholly owned subsidiary of Tata Steel.

About TSN Wires

TSN Wires, incorporated on April 11, 2012, is a Thailand-based company specializing in premium steel wire segments. The company has a production capacity of 41,000 tonnes per annum (KTPA) and serves both the domestic Thai market and select export markets.

Financial Performance

The financial performance of TSN Wires over the past three fiscal years reveals some challenges:

Despite facing losses and a negative net worth in the most recent fiscal year, TSN Wires has shown a slight improvement in its turnover, increasing from ₹251.00 crore in FY2024 to ₹275.00 crore in FY2025.

Strategic Implications

Tata Steel expects this acquisition to enhance synergies and improve management efficiency between SIW and TSN Wires. By gaining full control, Tata Steel aims to streamline operations and potentially turn around the financial performance of TSN Wires.

Transaction Timeline

The share purchase agreement was executed on July 31, 2025, and the transaction is scheduled to be completed within one month. Notably, this acquisition does not require any governmental or regulatory approvals.

Market Impact

As Tata Steel continues to consolidate its position in the South-East Asian market, this move reflects the company's strategy to strengthen its downstream operations and optimize its international portfolio. The nominal consideration for the acquisition suggests that Tata Steel sees potential value in fully integrating TSN Wires into its operations, despite the company's recent financial challenges.

Investors and industry observers will likely be watching closely to see how Tata Steel leverages this full ownership to improve TSN Wires' performance and contribute to the group's overall growth in the region.