Swiggy , the popular food delivery and quick commerce platform, has announced a significant change in its business strategy. The company is set to shut down its small businesses store, Minis, effective August 10, 2025. This decision marks another shift in Swiggy's operations, following recent changes in other areas of its business.

Key Points of the Announcement

• Closure Date: Swiggy Minis will cease operations on August 10, 2025.
• Impact on Sellers: Sellers currently using the Minis platform will no longer be able to sell their products through this channel.
• Recent Changes: This move follows Swiggy's discontinuation of its Genie service and the licensing of its private labels.

Implications for Small Businesses

The closure of Swiggy Minis is likely to have a significant impact on small businesses that have been using the platform to reach customers. These sellers will need to explore alternative channels for their products once the platform shuts down.

Swiggy's Evolving Business Model

This latest development appears to be part of a broader strategy shift for Swiggy. The company has been making several changes to its service offerings:

1. Discontinuation of Genie: Swiggy recently stopped its Genie service, which offered pick-up and drop-off services for various items.
2. Licensing of Private Labels: The company has also made moves to license its private labels, indicating a potential shift in its approach to product offerings.

Looking Ahead

As Swiggy continues to refine its business model, it remains to be seen how these changes will affect its overall market position and competitiveness in the food delivery and quick commerce sectors. The company's focus appears to be on streamlining its services and potentially concentrating on its core food delivery business.

Sellers currently using the Minis platform should start planning their transition strategies well in advance of the August 2025 closure date. Meanwhile, customers who frequently used Swiggy Minis for small business purchases may need to seek out new sources for these products.

Swiggy's decision to close Minis reflects the dynamic nature of the e-commerce and delivery services landscape in India, where companies continuously adapt their strategies to market demands and operational efficiencies.

In a strategic move to strengthen its leadership team, Swiggy , the popular food delivery platform, has announced a significant promotion within its ranks. Saurav Goyal, a key executive at the company, has been elevated to the position of Senior Vice President and Head of the driver and delivery segment.

New Role and Responsibilities

Goyal, who has been an integral part of Swiggy's finance team since June 2020, will now take on expanded responsibilities in his new role. His primary focus will be overseeing initiatives aimed at empowering Swiggy's vast network of delivery partners. This move underscores the company's commitment to enhancing its delivery ecosystem, which is crucial for maintaining its competitive edge in the food delivery market.

Dual Role During Transition

In an interesting development, Goyal will continue to lead the Business Finance division alongside his new responsibilities. This dual role is expected to continue until a suitable replacement for his finance position is identified and onboarded. This approach ensures continuity in financial operations while allowing for a smooth transition in the driver and delivery segment.

Impact on Swiggy's Operations

The promotion of Saurav Goyal is likely to bring a fresh perspective to Swiggy's driver and delivery operations. With his background in finance and understanding of the company's business model, Goyal is well-positioned to implement strategies that could potentially improve efficiency and satisfaction among delivery partners.

Looking Ahead

As Swiggy continues to evolve in the competitive food delivery landscape, this leadership change signals the company's focus on strengthening its core delivery operations. The coming months will be crucial as Goyal settles into his new role and begins to implement his vision for the driver and delivery segment.

This development comes at a time when food delivery platforms are increasingly focusing on optimizing their delivery networks and improving the experience for both customers and delivery partners. Swiggy's move to promote an internal candidate to this critical role suggests a strategic approach to leveraging existing talent and institutional knowledge in pursuit of these goals.