Sun TV Network Acquires UK Cricket Franchise for ₹1,161 Crore, Expanding Sports Portfolio
Sun TV Network has approved the acquisition of Northern Superchargers Ltd., a cricket franchise in The Hundred league, for £100.5 million (₹1,161 crore). The deal involves purchasing 100% equity and is expected to complete by December 31, 2025. Northern Superchargers reported a turnover of £1.89 million in FY24 and is profitable. This acquisition expands Sun TV's cricket portfolio, which already includes franchises in IPL and SA20 league. The company views The Hundred league as having significant potential for future financial returns. Sun TV's shares closed at ₹573.20, down 0.56%, with a 17% year-to-date decline.

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Sun TV Network , a major player in the Indian media industry, has made a significant move to expand its sports portfolio by acquiring a prominent cricket franchise in the United Kingdom. The company's board has approved the acquisition of Northern Superchargers Ltd., a London-based cricket franchise competing in The Hundred league, which is run by the England and Wales Cricket Board.
Acquisition Details
- Deal Value: GBP 100.5 million (approximately ₹1,161 crore)
- Acquisition Target: 100% equity in Northern Superchargers Ltd.
- Expected Completion: By December 31, 2025
Financial Snapshot of Northern Superchargers
Metric | Value |
---|---|
FY24 Turnover | GBP 1.89 million (₹22 crore) |
Profitability | Profitable |
Valuation Multiple | 53 times revenue |
Strategic Expansion
This acquisition marks a significant expansion of Sun TV Network's cricket portfolio, which already includes:
- Sunrisers Hyderabad in the Indian Premier League (IPL)
- Sunrisers Eastern Cape in South Africa's SA20 league
Sun TV Network has expressed confidence in the potential of The Hundred league, stating that it has "significant potential for future financial returns."
Market Response
The market's initial reaction to this news was slightly negative:
- Sun TV shares closed at ₹573.20, down 0.56%
- Year-to-date performance: 17% decline
This strategic move by Sun TV Network represents a substantial investment in the growing global cricket market, particularly in the innovative format of The Hundred. As the deal progresses towards its expected closure by the end of 2025, investors and cricket enthusiasts alike will be watching closely to see how this acquisition impacts Sun TV's financial performance and its position in the international cricket landscape.
Historical Stock Returns for Sun TV Network
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-4.16% | +10.32% | +2.94% | -10.94% | -29.63% | +25.49% |