Stove Kraft Aims for 500 Exclusive Stores by 2027, Expanding Retail Footprint
Stove Kraft Limited plans to expand its retail presence to 500 exclusive stores by April 2027, focusing on North and West India. The company has already crossed 300 standalone Pigeon business exclusive outlets. The expansion strategy includes targeting states like Uttar Pradesh, Maharashtra, Madhya Pradesh, and Bihar. Stove Kraft expects 15-20% revenue contribution from standalone stores over the next two years. The expansion will follow a franchise-based model with rent-sharing arrangements. The company's Q1 2025 revenue grew by 8.2% to ₹340.00 crores, with an expected annual growth of 15% over the next 3 years. Stove Kraft's current annual turnover exceeds ₹1,450.00 crores.

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Stove Kraft Limited , a leading kitchen and home appliances company in India, has announced plans to expand its retail presence, targeting 500 exclusive stores by April 2027. The company, known for popular brands such as Pigeon, Gilma, and BLACK+DECKER, recently crossed a significant milestone of 300 standalone Pigeon business exclusive outlets.
Retail Expansion Strategy
Stove Kraft's expansion plan focuses on increasing its presence across India, with a particular emphasis on North and West India. The company is targeting states like Uttar Pradesh, Maharashtra, Madhya Pradesh, and Bihar for its next phase of growth. This strategic move aims to make Stove Kraft's products more accessible to a wider customer base.
Key Highlights of the Expansion Plan
Aspect | Details |
---|---|
Target | 500 exclusive stores by April 2027 |
Current Milestone | Over 300 standalone Pigeon business exclusive outlets |
Focus Areas | North and West India (UP, Maharashtra, MP, Bihar) |
Expected Revenue Contribution | 15-20% from standalone stores over next two years |
Expansion Model | Franchise-based with rent-sharing arrangements |
Support for Franchisees | Site identification, marketing, staff training, legal agreements, operational guidance |
Financial Performance and Growth Projections
Stove Kraft's expansion plans are backed by financial performance:
Metric | Value |
---|---|
Q1 2025 Revenue Growth | 8.2% (to ₹340.00 crores) |
Expected Annual Growth | 15% year-on-year over next 3 years |
Current Annual Turnover | Exceeding ₹1,450.00 crores |
Market Outlook
The Indian retail market is projected to expand from USD 1.06 trillion in 2024 to USD 1.93 trillion by 2030, growing at a CAGR of 10%. This growth is driven by increasing domestic consumption, digital adoption, and the rapid expansion of e-commerce.
Company Overview
Stove Kraft Limited, founded by Mr. Rajendra J Gandhi, has established a strong presence in the kitchen and home appliances sector:
Aspect | Details |
---|---|
Product Portfolio | Over 1,000 products across Pigeon, Gilma, and BLACK+DECKER brands |
Distribution Network | 600 distributors, 125,000+ retail touchpoints |
Exclusive Outlets | 300 Pigeon stores, 40 GILMA stores |
Global Presence | 10+ countries including USA, Mexico, UK, Middle East, and Africa |
Manufacturing Facilities | Largest kitchen appliances facility in Harohalli Industrial Area (near Bengaluru), Second unit in Baddi, Himachal Pradesh |
Historical Stock Returns for Stove Kraft
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+2.13% | +4.47% | +1.33% | +9.15% | -18.19% | +61.64% |