PC Jeweller Secures Approval for 1,000 Franchise Units Under Uttar Pradesh's CM-YUVA Initiative
PC Jeweller has received approval from the Uttar Pradesh government to establish 1,000 jewelry retail franchise units in rural and semi-urban areas. This initiative is part of the CM-YUVA campaign, aiming to support trained goldsmith entrepreneurs. The company will assist in setting up these franchises, creating employment opportunities and promoting entrepreneurship in the jewelry sector across Uttar Pradesh.

*this image is generated using AI for illustrative purposes only.
PC Jeweller Limited , a prominent player in the Indian jewelry market, has received a significant boost for its expansion plans in Uttar Pradesh. The company has secured approval from the Directorate of Industries and Enterprises Promotion, Government of Uttar Pradesh, to onboard as a Franchise Brand on the CM-YUVA Portal.
Expansion Plans
The approval paves the way for PC Jeweller to establish 1,000 jewelry retail franchise units across rural and semi-urban areas of Uttar Pradesh. This initiative aligns with the state government's CM-YUVA (Chief Minister - Yuva Udyami Vikas Abhiyan) campaign, which aims to promote entrepreneurship and boost employment generation through various means including technical innovation, skill development, e-commerce promotion, and digital services.
Support for Local Entrepreneurs
PC Jeweller's proposal focuses on supporting trained goldsmith entrepreneurs in Uttar Pradesh. The company plans to provide assistance in establishing these franchise units, which is expected to create financially sound employment and self-employment opportunities in the jewelry sector.
Key Aspects of the Initiative
| Aspect | Details |
|---|---|
| Approval From | Directorate of Industries and Enterprises Promotion, Uttar Pradesh |
| Campaign | CM-YUVA (Chief Minister - Yuva Udyami Vikas Abhiyan) |
| Number of Planned Franchise Units | 1,000 |
| Target Areas | Rural and semi-urban Uttar Pradesh |
| Target Entrepreneurs | Trained goldsmiths |
| Objectives | Promote entrepreneurship, generate employment, empower aspiring jewelers |
Potential Impact
This initiative by PC Jeweller is poised to have a multifaceted impact:
Entrepreneurship Boost: By providing a platform for trained goldsmiths to become franchisees, the company is fostering entrepreneurship at the grassroots level.
Employment Generation: The establishment of 1,000 franchise units is likely to create significant direct and indirect employment opportunities in the state.
Skill Utilization: The initiative aims to leverage the skills of trained goldsmiths, providing them with a structured business model to utilize their expertise.
Brand Expansion: For PC Jeweller, this move represents a strategic expansion of its brand presence across Uttar Pradesh, potentially leading to increased market share and revenue.
Support to Government Initiative: By aligning with the CM-YUVA campaign, PC Jeweller is supporting the state government's efforts to promote entrepreneurship and skill development.
The approval marks a significant step for PC Jeweller in its expansion strategy and demonstrates the company's commitment to contributing to local economic development while growing its business footprint.
Historical Stock Returns for PC Jeweller
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.18% | +11.62% | -9.72% | -6.28% | -33.55% | +507.14% |
















































