Orient Tradelink Secures Global Rights for Spiritual Bestseller, Projects 12% Revenue Boost
Orient Tradelink Limited (OTL) acquired exclusive global marketing and distribution rights for 'Shirdi: Before and After 2000' from Aum Sportainment Pvt. Ltd. for seven years. The book sold 3,000+ hardcover copies in its first 8 days and is projected to sell 5 lakh+ copies in two years. OTL expects this venture to contribute 12% to total revenue and increase profits by over 12% in the next six months, with potential long-term profitability increase up to 25%. Strategies include multi-language editions, digital adaptations, and potential web-series production. OTL also allotted 8,00,000 equity shares at INR 16 per share, increasing its paid-up equity share capital.

*this image is generated using AI for illustrative purposes only.
Orient Tradelink Limited (OTL) has made a strategic move into the spiritual publishing sector, acquiring exclusive global marketing and distribution rights for the book "Shirdi: Before and After 2000" from Aum Sportainment Pvt. Ltd. This seven-year deal marks OTL's entry into the high-growth domain of spiritual, cultural, and historical publishing, with significant implications for the company's financial outlook.
Book Performance and Projections
The book, launched on September 19, 2025, has shown remarkable early success:
| Metric | Value |
|---|---|
| Hardcover copies sold (first 8 days) | 3,000+ |
| Projected sales (next 2 years) | 5 lakh+ copies |
| Expected revenue contribution (next 6 months) | 12.00% of total revenue |
| Projected profit increase (next 6 months) | Over 12.00% |
| Long-term turnover and profitability increase | Up to 25.00% |
Strategic Initiatives
OTL's comprehensive strategy for maximizing the book's potential includes:
- Multi-language editions to capture a global readership
- Digital adaptations to reach a broader audience
- Potential web-series production
- Ongoing negotiations for cinematic rights (targeted for 2026 release)
Market Impact and Financial Outlook
The company's foray into spiritual publishing is expected to have a significant impact on its financial performance. OTL projects that the Shirdi publishing series could elevate the company's turnover and profitability by 25.00% in the long term.
Author and Content
"Shirdi: Before and After 2000" is penned by Aushim Khetarpal, Founder and Managing Trustee of the Shirdi Sai Baba Foundation. As Khetarpal's 70th book, it offers a unique perspective on Shirdi's transformation from a sacred village to a global epicenter of devotion and tourism after the year 2000.
Corporate Actions
Concurrent with this strategic move, OTL has also undertaken corporate actions to strengthen its capital structure:
- Allotment of 8,00,000 equity shares at INR 16.00 per share (including a premium of INR 6.00)
- Increase in paid-up equity share capital from INR 19,85,30,000 to INR 20,65,30,000
| Allottee | Category | Equity Shares Allotted |
|---|---|---|
| Gajraj Commosales LLP | Non-Promoter | 6,00,000 |
| Joydeep Commosales LLP | Non-Promoter | 2,00,000 |
This preferential allotment has slightly altered the company's shareholding pattern, with the public shareholding increasing while maintaining the promoter group's stake.
Orient Tradelink's strategic acquisition of the global rights for "Shirdi: Before and After 2000" represents a significant pivot into the spiritual publishing sector. With projected sales of over 5 lakh copies in the next two years and multiple revenue streams in development, this move could be a game-changer for the company's growth trajectory. Investors and market watchers will be keen to see how this venture unfolds and impacts OTL's financial performance in the coming quarters.
Historical Stock Returns for Orient Tradelink
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -4.48% | -10.81% | +4.14% | -0.19% | +44.46% | +100.19% |






























