Nakoda Group Diversifies into Beverages with 'NO CTRL' Energy Drink Launch
Nakoda Group of Industries is expanding into the beverages segment with the launch of a new brand called 'NO CTRL (NO CONTROL)'. The company, known for manufacturing tutti frutti and agricultural commodities, is diversifying into the FMCG sector with energy drinks and flavored carbonated soft drinks. The initial launch is set for October 24, 2025, in Maharashtra and adjoining states, with plans for a phased nationwide rollout. This strategic move marks Nakoda Group's transition from B2B to B2C markets, aiming to tap into youth-oriented consumer segments and drive long-term growth.

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Nakoda Group of Industries has announced its strategic expansion into the fast-growing beverages segment with the launch of a new brand called 'NO CTRL (NO CONTROL)'. This move marks a significant milestone for the company, traditionally known for manufacturing tutti frutti, cotton bales, and other agricultural commodities, as it diversifies into the FMCG sector.
Product Launch Details
Aspect | Details |
---|---|
Brand Name | NO CTRL (NO CONTROL) |
Product Category | Energy Drinks & Flavoured Carbonated Soft Drinks |
Launch Date | October 24, 2025 |
Initial Market | Maharashtra and adjoining states |
Future Plans | Phased nationwide rollout |
Strategic Shift
The launch of 'NO CTRL' represents a pivotal moment in Nakoda Group's evolution from a traditional agro-based manufacturing business to a diversified FMCG enterprise. This strategic move aims to tap into high-demand consumer segments with youth-oriented products, marking the company's transition from primarily B2B operations to B2C and retail markets.
Management Perspective
Pravin Choudhary, Managing Director of Nakoda Group of Industries Limited, commented on the launch: "'NO CTRL (NO CONTROL)' embodies energy, freshness, and innovation — values that deeply resonate with India's dynamic and youthful consumer base. This launch strengthens our transition from B2B to B2C and retail markets, beginning with Maharashtra, and gradually expanding across India."
Market Impact
The company's entry into the beverage market is expected to:
- Enhance Nakoda Group's product portfolio
- Elevate brand visibility in the consumer space
- Drive long-term sustainable growth across emerging consumer markets
Company Background
Nakoda Group of Industries Limited has built a strong foundation over the past three decades in the manufacturing and trading of tutti frutti, dry fruits, and other agri-based products. The company's integrated operations and market understanding have positioned it well for this strategic expansion into the FMCG sector.
This diversification aligns Nakoda Group's growth trajectory with India's evolving consumer landscape, potentially opening up new revenue streams and market opportunities for the company.
Investors and market watchers will likely keep a close eye on how this new venture performs and its impact on the company's overall financial health and market position in the coming quarters.
Historical Stock Returns for Nakoda Group of Industries
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-6.70% | -10.34% | -14.61% | -11.31% | -31.88% | -55.57% |