Easy Trip Planners , operating under the brand EaseMyTrip and known as one of India's leading online travel-tech platforms, has announced a significant move in its EaseMyTrip 2.0 strategy, approving investments in four companies totaling INR 169.12 crore. The acquisitions, to be executed through share swap arrangements, aim to strengthen the company's integrated travel ecosystem.

Strategic Acquisitions

The Board of Directors has approved the acquisition of 49% stakes in four diverse companies:

Investment Structure

EaseMyTrip plans to make these investments by issuing its own equity shares to the target companies on a preferential basis. This share swap arrangement aligns with the company's strategy to expand its portfolio without immediate cash outflow.

Strategic Rationale

Nishant Pitti, Founder & CMD of EaseMyTrip, stated, "These acquisitions mark a significant milestone in our journey to build a truly integrated travel and lifestyle ecosystem. Each company brings distinct capabilities that strengthen our portfolio, expand our customer reach, and create new avenues for growth."

The acquisitions are expected to:

• Diversify EaseMyTrip's revenue streams
• Enhance its luxury travel portfolio
• Create opportunities for curated, high-margin family and corporate experiences
• Align with evolving consumer preferences in wellness and lifestyle segments

Synergies and Growth Opportunities

Javaphile Hospitality

Enables cross-promotional opportunities and bundle packages combining dining and leisure activities with travel bookings.

Doodlesdodling Entertainment

Taps into the growing leisure and experiential entertainment sector, opening avenues for curated family and corporate experiences.

SSL Nirvana

Provides a foothold in leisure infrastructure, allowing integration of hospitality and experiential stays with travel offerings.

Levo Beauty

Marks a strategic entry into the wellness and lifestyle segment, with potential for bundling services with travel packages, particularly in luxury and corporate segments.

Regulatory Compliance

The proposed strategic investments are subject to obtaining relevant board and shareholders' approval, as well as other regulatory clearances as required by applicable laws.

Future Outlook

These acquisitions align with EaseMyTrip's broader EaseMyTrip 2.0 roadmap, focusing on strengthening India's travel and allied ecosystem through innovation, partnerships, and forward-looking growth. The company aims to deliver sustainable, long-term value for shareholders while enhancing customer experiences.

As EaseMyTrip evolves beyond traditional travel services, these strategic moves position the company to capitalize on diverse growth opportunities in the travel and lifestyle sectors, potentially reshaping its market presence and value proposition in the coming years.

Easy Trip Planners Limited, a leading travel-tech platform in India, has announced a crucial board meeting scheduled for October 17, 2025, at 3:00 p.m. The meeting, to be conducted via video conferencing, will focus on considering an acquisition proposal, potentially signaling a significant strategic move for the company.

Key Details of the Board Meeting

The company has formally intimated both the BSE Ltd. and the National Stock Exchange of India Limited (NSE) about this upcoming meeting, adhering to Regulation 29 and other applicable regulations of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Transparency and Investor Relations

In line with its commitment to transparency, Easy Trip Planners has announced that all information regarding this meeting will be made available on the company's investor relations website. This move ensures that shareholders and potential investors have access to timely and crucial information about the company's strategic decisions.

Recent Initiatives

While the upcoming board meeting focuses on a potential acquisition, Easy Trip Planners has been active in other areas as well. The company recently partnered with the Raipur District Administration to launch Project Paryatan Saathi, an initiative aimed at empowering youth and boosting tourism. This project includes a 45-day free tourism guide training program for young individuals aged 18 to 30, demonstrating the company's commitment to skill development and sustainable tourism growth.

As Easy Trip Planners considers this acquisition proposal, investors and industry observers will be keenly watching for any developments that could impact the company's market position and future growth strategies in the competitive travel-tech sector.

Stakeholders are advised to keep an eye on official communications from the company for further updates following the board meeting.