Dreamfolks Services , India's leading travel and lifestyle experiences company, has made a significant move to expand its offerings beyond travel benefits. At the Global Fintech Fest 2025 in Mumbai, the company launched its new DreamFolks Club Memberships, aiming to democratize access to a wide range of privileges.

A New Era of Comprehensive Memberships

The newly introduced DreamFolks Club Memberships represent a strategic shift from the company's previous focus on travel and lounge-centric services. These memberships are designed to cover the full spectrum of consumer lifestyle needs, offering a unique combination of anchor services and value-added benefits.

Membership Tiers and Pricing

The DreamFolks Club Memberships are available in three tiers, catering to different consumer segments:

Comprehensive Service Offerings

The memberships consolidate a wide array of services:

Anchor Services:

• Members-only social clubs
• Global lounges
• Golf games and lessons

Value-added Services:

• Coffee at malls
• Highway dining
• Salon and spa privileges
• OTT subscriptions
• Movie vouchers
• Visa services
• Floral gifting
• Travel SIMs

Strategic Expansion

Liberatha Kallat, Chairperson & Managing Director of Dreamfolks Services Limited, commented on the launch: "With DreamFolks Club Memberships, we are expanding our horizon to encompass the entire customer journey — spanning both travel and lifestyle. This is not just an evolution of our earlier offering, but a complete reimagining of what memberships should represent in today's ever-evolving, experience-led world."

The company's move to integrate lifestyle, travel, wellness, and essential services into a single membership platform sets it apart in the market. By offering a consolidated suite of services, DreamFolks aims to provide unparalleled convenience and value to its members, catering to both everyday and aspirational experiences.

This launch marks a significant step for DreamFolks Services, as it seeks to strengthen its position in the travel and lifestyle sector and appeal to a broader range of consumers, from young professionals to seasoned travelers and lifestyle enthusiasts.

Dreamfolks Services , a key player in the airport services sector, saw its shares tumble for the second consecutive session, dropping 5% to Rs 124.51. The sharp decline comes in the wake of the company's announcement of its immediate exit from the domestic airport lounges business, a move that has sent ripples through the market.

Exit from Domestic Airport Lounges

The company has discontinued access to domestic airport lounges for its clients, acknowledging that the impact of this decision is material. However, Dreamfolks assured that its other domestic services and global lounge business would continue to operate.

Recent Contract Terminations

This latest development follows a string of setbacks for Dreamfolks:

• Travel Food Services terminated its contract to provide lounge access services to Dreamfolks customers, effective September 15.
• The company has faced three order terminations recently:
  1. Adani Digital
  2. Semolina Kitchen
  3. Encalm Hospitality

These entities discontinued certain services with Dreamfolks last month, further impacting the company's operations.

Changing Landscape of Airport Services

The exit from the domestic airport lounges business comes amid a shifting landscape in the airport services sector. Major airport operators, including Adani Airports and GMR Airports, are now offering their own platforms for lounge access and related services. This move effectively bypasses intermediaries like Dreamfolks, potentially reshaping the industry dynamics.

Stock Performance

The recent developments have taken a significant toll on Dreamfolks' stock performance:

• The shares are down nearly 70% year-to-date.
• The stock has experienced a 5% drop for two consecutive sessions following the announcement.

This substantial decline reflects investor concerns about the company's future prospects in light of its exit from a key business segment and the loss of significant contracts.

As the airport services landscape continues to evolve, stakeholders will be closely watching Dreamfolks' strategy to navigate these challenges and maintain its position in the market.