Chalet Hotels Limited (CHL) has made a significant move in the hospitality sector with the launch of its new premium lifestyle brand, 'Athiva'. This strategic initiative marks a bold step for the company, introducing over 900 guest rooms across six properties, with plans to double capacity within three years.

Brand Overview

Athiva, derived from the Sanskrit word for "abundance," is built on the principles of joy, sustainability, and wellness. The brand aims to cater to the evolving needs of modern travelers, particularly millennials and Gen Z, by offering a blend of expected comforts and unexpected delights.

Key Features of Athiva

The new brand introduces several unique offerings:

Inaugural Property

The brand debuts with the transformation of The Dukes Retreat in Khandala, now rebranded as ATHIVA Resort & Spa, Khandala. This property showcases:

• 147 rooms, including 11 suites
• Focus on refined luxury
• Authentic local experiences
• Commitment to responsible practices

Expansion Plans

Chalet Hotels has identified five additional properties for transition to the Athiva brand:

1. A fully renovated business hotel in Navi Mumbai
2. The Resort at Aksa Beach (a K Raheja Corp Group Hotel)
3. Two greenfield projects in Goa
4. One greenfield project in Thiruvananthapuram

Sustainability and Wellness Focus

Athiva places a strong emphasis on sustainability and wellness:

• Integration of energy-efficient design
• Waste-conscious operations
• Local sourcing initiatives
• Community partnerships

These efforts align with Chalet's Parivartan initiative, promoting a circular, inclusive, and regenerative hospitality model.

Market Positioning

Dr. Sanjay Sethi, MD & CEO of Chalet Hotels Ltd., stated, "With Athiva, we bring the trust, credibility, and operational excellence of Chalet Hotels to a brand built for today's India—welcoming business, leisure, bleisure, and MICE guests with one consistent promise: abundant joy, wellness and care."

The launch of Athiva represents a strategic move by Chalet Hotels to capture the growing demand from young travelers seeking authentic, shareable experiences. As the hospitality landscape evolves, Athiva positions itself as more than just a hotel brand, aiming to lead a movement towards abundant, joyful, and sustainable hospitality in India and beyond.

This development underscores Chalet Hotels' commitment to innovation and growth in the premium hospitality sector, potentially impacting its market position and future financial performance.

Chalet Hotels Limited , a prominent player in the hospitality sector, has successfully raised Rs.100 crore through the issuance of commercial papers (CPs) in a private placement. The company's Finance Committee approved the allotment of 2,000 listed, rated, taxable, and transferable CPs on September 23, 2025.

Key Details of the Commercial Paper Issuance

Issuance Highlights

The commercial papers were issued at a discount, with the total amount raised being Rs.98.52 crore. This strategic financial move by Chalet Hotels demonstrates the company's ability to access short-term funding at competitive rates.

Strong Credit Rating

The issuance received a CRISIL A1+ rating from CRISIL Ratings Limited, indicating a strong degree of safety regarding timely payment of financial obligations and carrying the lowest credit risk.

Redemption Terms

The CPs are unsecured and will be redeemed at par value on the maturity date, December 22, 2025. This redemption will involve repaying the full face value of Rs.100.00 crore for the 2,000 CPs.

Market Implications

This successful CP issuance by Chalet Hotels reflects positively on the company's financial standing and its ability to raise funds through various instruments. The short-term nature of the CPs and the competitive interest rate suggest that the company is effectively managing its working capital needs while taking advantage of favorable market conditions.

The listing of these CPs on the Wholesale Debt Market segment of BSE Limited is expected to provide liquidity to the instrument, potentially attracting institutional investors looking for short-term, high-quality debt investments.

As Chalet Hotels continues to navigate the dynamic hospitality industry, this financial maneuver demonstrates its proactive approach to capital management and its strong positioning in the debt market.