Bajaj Auto Seeks Controlling Stake in KTM Amid Financial Turmoil
Bajaj Auto plans to increase its stake in KTM from 49.9% to 76%, subject to EU approval. KTM faces financial difficulties attributed to strategic missteps. Bajaj Auto has provided an €800 million support package, including a €566 million loan. KTM's challenges include ill-advised entry into electric bicycles and overproduction. Restructuring efforts involve leadership changes, workforce reduction, and supply chain reorganization. Despite global issues, KTM shows strong performance in India with 70% year-on-year sales growth.

*this image is generated using AI for illustrative purposes only.
Bajaj Auto , a leading Indian motorcycle manufacturer, is poised to increase its stake in Austrian motorcycle maker KTM from 49.9% to 76%, pending European Union approval. This move comes in the wake of KTM's financial difficulties, which Bajaj Auto's Managing Director Rajiv Bajaj attributes to corporate greed and strategic missteps by KTM's leadership.
Financial Support and Restructuring
Bajaj Auto has extended a substantial support package to address KTM's liquidity crisis:
| Support Package Details | Amount |
|---|---|
| Total Package Value | €800.00 million |
| Loan Component | €566.00 million |
KTM's Challenges and Mistakes
According to Rajiv Bajaj, KTM's financial troubles stem from several key factors:
- Entry into electric bicycle business: This diversification was seen as a strategic misstep.
- Overproduction: Leading to excessive dealer inventory, estimated at over a year's worth of stock.
- Pursuit of valuation: Bajaj suggests that these decisions were driven by a focus on increasing company valuation rather than sustainable growth.
Restructuring Efforts
In response to these challenges, KTM has initiated several restructuring measures:
- Leadership changes: Replacement of top management.
- Workforce reduction: Employee count decreased from 6,000 to 4,000.
- Supply chain restructuring: Plans are in place to reorganize the supply chain.
- Cost-cutting: Aims to reduce overheads by 50%.
Bajaj Auto's Plans for KTM
As Bajaj Auto seeks to increase its stake, it has outlined several strategies for KTM:
- Maintain export operations to key markets, including the United States.
- Implement significant cost-cutting measures.
- Restructure the supply chain for improved efficiency.
KTM's Performance in India
Despite global challenges, KTM has shown strong performance in the Indian market:
- Sales growth: 70% year-on-year increase
- Outlook: Bajaj expects record sales for KTM in India this month
This situation highlights the complex dynamics of international partnerships in the automotive industry and the challenges of managing global brands amid changing market conditions. As Bajaj Auto moves to take a controlling stake in KTM, the motorcycle industry will be watching closely to see how this partnership evolves and whether it can successfully navigate the current financial turbulence.
Historical Stock Returns for Bajaj Auto
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.01% | +1.69% | -2.19% | +9.98% | -6.19% | +191.62% |
















































