Bajaj Auto Reports Strong Navratri Sales, Maintains Premium Bike Pricing Amid GST Changes
Bajaj Auto experienced its strongest Navratri sales in five years, indicating healthy demand for its two-wheelers. The company decided to absorb the GST rate increase on motorcycles above 350cc, maintaining stable prices for KTM and Triumph models. The motorcycle market is shifting towards higher-capacity models, with entry-level bikes' share dropping from 55% to 48% over five years. Bajaj Auto achieved record quarterly sales in Latin America and is growing 1.5 times the industry rate in key export markets. The company expects October sales to surpass September's performance, driven by GST cuts, pent-up demand, and improved customer sentiment.

*this image is generated using AI for illustrative purposes only.
Bajaj Auto , one of India's leading two-wheeler manufacturers, has reported robust sales performance during the Navratri festival period, signaling a positive trend in the automotive sector. The company has also made strategic decisions regarding its premium motorcycle lineup and is optimistic about future growth.
Record-Breaking Navratri Sales
Bajaj Auto has experienced its best Navratri sales in five years, according to Executive Director Rakesh Sharma. This performance indicates a healthy demand for the company's two-wheeler products and reflects improving consumer sentiment in the automotive market. September showed sharp growth in the final nine days after initial purchase delays due to GST announcements.
Pricing Strategy for Premium Motorcycles
In a significant move, Bajaj Auto has decided to absorb the GST rate increase from 28% to 40% on motorcycles above 350cc. This decision to maintain stable prices for KTM and Triumph models aims to protect the momentum of their premium brands in a competitive market.
Market Trends and Consumer Preferences
The motorcycle market is experiencing a shift towards higher-capacity models. The share of entry-level bikes has dropped from 55% to 48% over five years as customers opt for more powerful motorcycles. This trend aligns with Bajaj Auto's strategy to maintain a strong presence in the premium segment.
Export Performance
Bajaj Auto has achieved record quarterly sales in Latin America and is growing at 1.5 times the industry rate in key export markets. Over 30 countries now contribute to 80% of the company's global business. The appreciation of the dollar is supporting export margins, further strengthening the company's international performance.
Anticipated Sales Growth
The company expects October sales to surpass September's performance, driven by GST cuts, pent-up demand, and improved customer sentiment. However, Sharma noted that while GST cuts improve momentum, factors such as inflation, rupee volatility, and regulatory costs like mandatory ABS could offset some benefits.
Long-term Outlook
Bajaj Auto remains cautiously optimistic about the medium-term outlook. The real test of demand is expected in January-February after the normalization of the festive season. The company will continue to monitor market conditions and adjust strategies accordingly to maintain its strong position in both domestic and international markets.
The combination of strong festival sales, strategic pricing in the premium segment, and robust export performance paints a positive picture for Bajaj Auto. However, as with any forward-looking statements, actual results may vary based on market conditions and other factors affecting the automotive industry.
Historical Stock Returns for Bajaj Auto
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.46% | -0.82% | +1.02% | +9.87% | -14.27% | +194.48% |
















































