Bajaj Auto , one of India's leading two-wheeler and commercial vehicle manufacturers, has reported a robust 9% year-on-year growth in total sales for September. The company's performance was marked by strong growth in both domestic and export markets across its two-wheeler and commercial vehicle segments.

Sales Performance Highlights

Bajaj Auto's total sales reached 5,10,504 units in September, up from 4,69,531 units in the same month last year. This growth was driven by solid performance across various segments:

Two-Wheeler Segment

The two-wheeler segment, which forms the bulk of Bajaj Auto's sales, witnessed an 8% growth, reaching 4,30,853 units. This growth was supported by:

• Domestic sales: Increased by 5% to 2,73,188 units
• Exports: Surged by 12% to 1,57,665 units

Commercial Vehicle Segment

The commercial vehicle segment showed impressive growth of 15%, with total sales of 79,651 units:

• Domestic sales: Marginally declined by 1% to 52,064 units
• Exports: Registered a significant jump of 67% to 27,587 units

Year-to-Date Performance

For the first half of the fiscal year, Bajaj Auto reported a 4% increase in total sales, reaching 24,05,357 units:

• Two-wheeler sales grew by 2% to 20,17,778 units
  • Domestic sales declined by 8%
  • Exports increased by 17%
• Commercial vehicle sales rose by 14% to 3,87,579 units
  • Exports showed substantial growth of 51%

Market Implications

The strong performance in September, particularly in exports, suggests Bajaj Auto's growing presence in international markets. The significant growth in commercial vehicle exports indicates the company's expanding footprint in this segment globally.

While domestic two-wheeler sales showed positive growth, the slight decline in domestic commercial vehicle sales might reflect ongoing challenges in the local market.

As per the company's recent disclosure, Bajaj Auto has announced the closure of its trading window from October 1 until 48 hours after the declaration of its unaudited financial results for Q2 and H1 of the current fiscal year. This standard practice ensures compliance with insider trading regulations and maintains transparency with stakeholders.

Investors and market analysts will be keenly awaiting the detailed financial results to gain further insights into Bajaj Auto's performance and future outlook in the competitive two-wheeler and commercial vehicle markets.

Bajaj Auto , India's leading two-wheeler manufacturer, has announced an extension of GST discounts on motorcycles with engine capacity below 350CC, coupled with additional financing benefits for customers. This move comes as part of the company's strategy to boost sales during the festive season and provide greater value to motorcycle enthusiasts.

Hattrick Festive Offer

Bajaj Auto has introduced the 'Hattrick Festive Offer,' which provides three key advantages to customers:

1. Full GST reduction benefit passed on to buyers
2. Zero processing charges
3. Comprehensive insurance benefits

This offer significantly enhances the value proposition for potential Pulsar buyers, making motorcycle ownership more attractive during the festive period.

Enhanced Savings for Customers

Under the Hattrick Offer, customers stand to gain substantial savings:

• Pulsar NS125 ABS buyers can save up to ₹12,206.00
• Pulsar N160 USD buyers can enjoy benefits worth ₹15,759.00 in Delhi

These figures underscore the significant financial advantages available to customers taking advantage of this offer.

Financing Benefits

In addition to passing on the full GST reduction benefit, Bajaj Auto is offering a 50% increase in financing benefits. This means that Pulsar buyers will now receive 1.5 times the GST benefit, further reducing the overall cost of ownership.

Nationwide Reach

The offer is designed to cater to customers across India, coinciding with various regional festivals:

• Navratri celebrations in Gujarat
• Durga Puja festivities in West Bengal
• Dussehra excitement in Karnataka and Andhra Pradesh

This comprehensive approach ensures that riders throughout the country can celebrate the festive season with enhanced value on their Pulsar purchases.

Alignment with Brand Campaign

The festive initiative aligns with Pulsar's recent campaign, "Duniya Dekhti Hai Tu Dikha," which encourages India's youth to showcase their daring spirit. The Hattrick Offer complements this message by providing riders with compelling reasons to stand out on a Pulsar.

Comprehensive Coverage

The offer extends across the entire Pulsar range, making it one of the most extensive festive promotions ever introduced by Bajaj Auto. This broad coverage ensures that a wide range of customers can benefit from the discounts and additional perks.

Bajaj Auto's latest initiative demonstrates the company's commitment to providing value to its customers while adapting to market conditions and government policies. By combining GST benefits with additional financing options, Bajaj Auto is positioning itself to capitalize on the festive season demand while offering motorcycle enthusiasts an opportunity to own their dream bikes at more attractive prices.