Winnebago, the flagship brand of Winnebago Industries, Inc., and Progressive Insurance have announced a strategic collaboration aimed at enhancing the RV ownership experience. The partnership brings together Winnebago’s premium recreational vehicles with Progressive’s RV insurance solutions to provide customers with greater confidence and resources. By aligning two trusted brands in the outdoor lifestyle space, the collaboration seeks to remove friction for customers and simplify the journey from purchase to protection.

The collaboration will involve coordinated marketing efforts and shared customer-focused initiatives. Winnebago and Progressive plan to deliver added value, helpful resources, and greater confidence for RV owners through these joint efforts. Additionally, the companies will collaborate on experiential activations to engage new and existing RV audiences, making it easier for customers to get on the road with confidence.

Kim Weckert, vice president of marketing, product portfolio and digital transformation for the Winnebago brand, emphasized the commitment to elevating the customer experience. She stated that partnering with Progressive allows Winnebago to extend its commitment beyond the product itself, creating a more connected solution that combines product, protection, and peace of mind.

Eric Doubler, Progressive recreational lines direct business leader, highlighted the company's focus on simplifying the RV ownership journey. He noted that the collaboration brings together two trusted brands to help customers protect what matters most and enjoy the road ahead with confidence. The partnership aims to offer a more connected experience from purchase through protection.

Key Collaboration Details

Winnebago has been a part of the American outdoor experience and an RV industry pioneer since 1958. The brand offers a full spectrum of towable travel trailers and motorhomes and is a wholly owned subsidiary of Winnebago Industries (NYSE: WGO). Progressive Insurance is the nation’s largest personal auto insurer and a leader in RV insurance.

Winnebago has launched the Elora/Resa, a compact Class C recreational vehicle designed to simplify the ownership experience while delivering the comforts of home. The model is aimed at family weekenders, cost-conscious buyers, and sports enthusiasts seeking a balance between the space of a traditional Class C and the manageability of a B-van. The product is expected to arrive at Winnebago dealers in July with a nationally advertised price of $153,772.

The Elora/Resa features a narrow-body design and a length just over 20 feet, intended to create a driving experience that feels familiar for those transitioning from everyday vehicles. The interior is designed to adapt without added setup, allowing multi-use spaces to transition between sleeping, relaxing, and gear storage within the same footprint. The vehicle seats six and sleeps four, supporting a wide range of experiences without added complexity.

Integrated systems are designed to support immediate use from day one, reducing the need for additional setup. Simplified controls centralize system management, minimizing manual oversight during operation. Core systems work together to reduce the need for constant monitoring, making it easier to focus on using the RV rather than managing it.

Focused design decisions prioritize essential features without introducing unnecessary complexity. A gas-powered, single-fuel platform paired with a lithium power system establishes a straightforward and cohesive approach to operation and ownership. Durable construction, reliable components, and practical features such as convertible living space and semi-dry bath support everyday usability while maintaining long-term value.

Elora and Resa refer to the same product, offered under two nameplates. This approach comes from Winnebago’s Itasca heritage and is carried forward to support the combined dealer network while delivering the product and experience to customers, regardless of name.

Key Specifications

Winnebago has been a part of the American outdoor experience and an RV industry pioneer since 1958. The brand offers innovation, quality, and customer experience across a full spectrum of towable travel trailers and motorhomes. Headquartered in Forest City, Iowa, the brand is a wholly owned subsidiary of Winnebago Industries (NYSE: WGO).