Williams Sonoma has launched its annual Tools for Change fundraising program to benefit No Kid Hungry, featuring a 2026 collection of ten limited-edition spatulas designed by celebrities and influencers. With the purchase of each spatula, Williams Sonoma will donate a portion of proceeds to No Kid Hungry that can help provide 50 meals to kids as part of their fight to end childhood hunger in the U.S. The products are now available online and at all Williams Sonoma retail locations while supplies last.

The 2026 Tools for Change spatulas were designed for Williams Sonoma by a diverse group of personalities, including Bobby Berk, Caroline Chambers, Cher, Christina Milian, Lance Bass, Meredith Hayden, Miranda Lambert, Shania Twain, and That Little Puff. Felix Carbullido, President of Williams Sonoma, stated that the impact of the campaign is made possible by the support of customers and partners, helping the brand raise millions of dollars to fight childhood hunger.

To celebrate the program, customers can participate in the "spatdown" by voting for their favorite spatula designs. Williams Sonoma will donate $5,000 to No Kid Hungry in the winner’s honor. Billy Shore, founder and executive chair of Share Our Strength, the organization behind the No Kid Hungry campaign, emphasized the power of partnership and people leveraging their strengths for the cause.

2026 Tools for Change Designers

Campaign Details

While supplies last, 30% of the selling price of participating Williams-Sonoma, Inc. products will go to benefit No Kid Hungry. Donations help support programs that feed kids, though No Kid Hungry does not provide individual meals directly. Meal equivalencies vary, and more information is available on the organization's website.

Evercore ISI Group analyst Oliver Wintermantel has maintained an In-Line rating on Williams-Sonoma while raising the stock's price target to $230 from the previous $210.

The adjustment reflects a revised valuation outlook for the home furnishings retailer. Williams-Sonoma trades on the NYSE under the ticker symbol WSM.

Rating and Price Action

The research note updates the firm's stance on the company's shares without altering the overall In-Line recommendation.