Vintage Coffee & Beverages enters Roasted & Ground coffee segment
- Launches new Roasted & Ground coffee segment on August 31, 2026
- Targets premium markets in the United States and Europe
- Global R&G market estimated at USD 101.75bn in 2026
- Sector projected to reach USD 159.46bn by 2035 with 5.12% CAGR
- Part of broader premiumisation strategy alongside freeze-dried coffee

*this image is generated using AI for illustrative purposes only.
Vintage Coffee & Beverages announced on August 31, 2026, the launch of a new product segment focused on Roasted & Ground (R&G) coffee. The company aims to target premium in-home consumption and expand its presence in the United States and Europe.
The expansion is part of the company’s broader premiumisation strategy, which also includes its entry into freeze-dried coffee (FDC). To support this initiative, Vintage Coffee has installed a modern roaster designed to provide unique roasting profiles for R&G coffee connoisseurs.
Strategic Market Outlook
Tati Balakrishna, Chairman and Managing Director, highlighted the growth potential of the global R&G market. He noted that the sector was estimated at USD 101.75bn in 2026 and is projected to reach USD 159.46bn by 2035, representing a compound annual growth rate (CAGR) of 5.12%.
The company cited post-pandemic trends driving increased home brewing as a key factor for this expansion. Additionally, global café chains are increasingly focusing on R&G coffee, further validating the strategic move.
| Market Metric | Value |
|---|---|
| Global R&G Market Size (2026) | USD 101.75bn |
| Projected Market Size (2035) | USD 159.46bn |
| Expected CAGR | 5.12% |
What the Numbers Show
The disclosed market figures indicate a significant addressable opportunity for the company. With the global market expected to grow by nearly USD 58bn over the next nine years, entering the R&G segment allows Vintage Coffee to tap into high-value geographies like America, one of the largest consumers of R&G coffee worldwide. This shift from bulk or instant products to roasted variants suggests a deliberate move up the value chain to capture higher margins associated with premium branding and specialized processing.
Historical Stock Returns for Vintage Coffee & Beverages
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +3.48% | +14.00% | +12.28% | +26.57% | +24.69% | 0.0% |
How does Vintage Coffee plan to differentiate its Roasted & Ground offerings from established premium brands in the competitive US and European markets?
What specific marketing strategies or partnerships will the company leverage to accelerate brand recognition in new international geographies?
Will the capital expenditure for the new roasting facility impact near-term profit margins, and when is the company expecting this segment to become profitable?


































