Verizon launches loyalty program and ends activation fees
Verizon has launched a comprehensive loyalty program offering cash back and ending activation fees, alongside new Simplicity and Verizon One plans. The Simplicity plan starts at $45, while Verizon One offers bundled services for $70. These initiatives are expected to boost revenue and reduce churn without altering 2026 financial guidance.
*this image is generated using AI for illustrative purposes only.
Verizon announced a major overhaul of its customer strategy on June 16, 2026, introducing a loyalty program for all customers and launching two new simplified service plans. The initiative aims to eliminate industry complexity by removing activation and upgrade fees and offering cash-back rewards. The company expects these changes to drive revenue and EBITDA growth while reducing churn, though its 2026 financial guidance remains unchanged.
Verizon Loyalty Program
The new Verizon Loyalty program is available to all postpaid customers on any plan. Key features include:
- Elimination of Fees: Customers can opt-in to remove activation and upgrade fees, saving up to $40 per device.
- Verizon Dollars: Members earn 3% back in Verizon Dollars monthly, redeemable for devices, accessories, or partner brand rewards.
- Verizon Shine: A sweepstakes offering weekly chances to win experiences, such as trips to the FIFA World Cup 2026 Final or VIP concert access, alongside daily drops for gift cards and merchandise.
New Service Plans
Verizon introduced two new plans designed to simplify billing and network access.
Verizon Simplicity
The Simplicity Plan is priced at $45 per line, with a promotional offer of $30 for customers switching to Verizon. It includes:
- Access to Verizon's best 5G network, including 5G Ultra Wideband.
- Unlimited 5G Ultra Wideband data and 10GB of premium mobile hotspot.
- Roaming in Canada and Mexico and satellite texting.
- Optional home internet add-on starting at $35 per month.
Verizon One
This converged plan combines mobility and home services into a single bill. Designed for new customers, it includes:
| Feature | Details |
|---|---|
| Price | $70 per month |
| Inclusions | Taxes and fees included |
| Management | Via My Verizon app |
The plan is powered by Verizon's 5G and fiber networks, offering a unified experience for mobile and home connectivity. These launches build on the existing myPlan offerings and are supported by a new marketing campaign featuring the cast of Austin Powers.
How will competitors like AT&T and T-Mobile respond to Verizon's elimination of activation and upgrade fees?
What impact will the new loyalty program have on Verizon's customer churn rates in the upcoming quarters?
Will the simplified service plans attract enough new customers to offset the potential revenue loss from fee eliminations?
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