TVS Motor launches iQube EV in Kenya, first Indian OEM in Africa
TVS Motor Company Limited entered the African market by launching the TVS iQube electric scooter in Kenya on August 6, 2026. As the first Indian OEM to offer a premium EV scooter in Africa, the company targets the region's 15-25% CAGR EV market. The launch is supported by Car & General's service network and features two variants with ranges up to 115 km.

*this image is generated using AI for illustrative purposes only.
TVS Motor Company Limited launched its TVS iQube electric scooter in Kenya on August 6, 2026, becoming the first Indian original equipment manufacturer to introduce a premium electric scooter in Africa. This strategic expansion into Nairobi targets the continent’s rapidly growing electric mobility sector, where forecasts indicate a compound annual growth rate of 15% to 25% through 2030-31, significantly outpacing the overall two-wheeler market growth of 7% to 10%. The launch underscores the company’s commitment to sustainable mobility and leverages the extensive after-sales network of Car & General, which has operated in Kenya for over two decades.
The filing was submitted to BSE Limited and the National Stock Exchange of India Ltd on August 6, 2026, at 6:20 P.M. (IST). K S Srinivasan, Company Secretary, signed the disclosure on behalf of TVS Motor Company Limited. The press release highlights that the TVS iQube is engineered with the company’s legacy of innovation and reliability, aiming to provide a robust build quality and class-leading comfort with zero tailpipe emissions.
Peyman Kargar, President of International Business at TVS Motor Company, stated that the launch reflects the company’s focus on expanding innovative electric solutions across international markets. He noted that the addition of the electric portfolio reinforces their leadership in Africa and offers compelling value to customers. Madhu Prakash Singh, Vice President of International Business, added that the scooter provides a compelling alternative to gasoline-powered vehicles, especially as fuel prices rise, delivering everyday mobility at a fraction of the running cost.
Vijay Gidoomal, Chief Executive Officer of Car & General, emphasized the long runway for EV growth in Africa, noting that while EV penetration remains low relative to industry size, conditions are ripe for expansion. The TVS iQube has already empowered over 1 million customers globally, contributing to an environmental impact equivalent to planting nearly 25 million trees by avoiding 623,595 tonnes of CO2 emissions from over 17.8 billion kilometers ridden.
Product Specifications
The TVS iQube is available in two variants: the TVS iQube 3.5 and the TVS iQube 2.2. Both models feature a peak power of 4.6 kW, comparable to a 125cc scooter, and accelerate from 0–40 km/h in 4.2 seconds. They include advanced features such as a 5-inch digital cluster, Turn-by-Turn Navigation, Geofencing, and Ride and Charging statistics via the TVS SMARTXONNECT™ platform.
| Specification | TVS iQube 3.5 | TVS iQube 2.2 |
|---|---|---|
| Battery Capacity | 3.5 kWh | 2.2 kWh |
| Number of Batteries | Two / Lithium-Ion | One / Lithium-Ion |
| Real World Range | 115 kms | 75 kms |
| Top Speed | 82 km/h | 75 km/h |
| Charging Duration (0-80%) | 2 hours 55 minutes | 2 hours |
| Under Seat Storage | 32 litres | 30 litres |
Market Impact Analysis
The launch positions TVS Motor to capture early-mover advantage in a high-growth segment. With the African EV two-wheeler market expanding at more than double the rate of the conventional market, the introduction of a premium product backed by established service infrastructure addresses key adoption barriers such as after-sales support and range anxiety. The significant global carbon savings attributed to the iQube fleet also align with broader sustainability goals, potentially enhancing brand equity among environmentally conscious consumers in emerging markets.
Historical Stock Returns for TVS Motors
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.80% | +7.35% | +18.08% | +17.84% | +46.65% | +670.86% |
How might TVS Motor's entry influence the pricing strategies of existing African EV competitors or traditional two-wheeler manufacturers in Kenya?
What specific infrastructure investments in charging stations are required to support the projected 15-25% CAGR of the African EV market through 2030?
Could the success of the TVS iQube in Nairobi serve as a blueprint for TVS Motor's expansion into other high-growth African markets like Nigeria or South Africa?


































