TVS Motor Company has announced the launch of TVS Paddock, a premium bespoke experience channel dedicated to its motorcycle portfolio, scheduled to debut in Q2 FY27. This strategic initiative aims to redefine premium ownership by combining immersive brand engagement, personalised service, and exceptional aftersales support under a single retail ecosystem. The launch addresses the growing demand for premium mobility in India, driven by rising affluent consumers seeking self-expression and community interaction.

A New Retail Philosophy for Premium Motorcycling

The TVS Paddock retail concept integrates motorcycles, community, experiences, merchandise, and personalisation into a unified customer journey. The channel has been designed by Checkland Kindleysides, a boutique retail design agency based in London, UK, to deliver a seamless and elevated experience. The network is crafted to meet the evolving needs of premium motorcycle enthusiasts through a sophisticated environment that blends product discovery with expert consultation.

Key Features of TVS Paddock

TVS Paddock incorporates several distinctive elements aimed at enhancing the overall customer experience across discovery, purchase, and ownership stages:

Motorsport Legacy Driving Premium Ambitions

The establishment of TVS Paddock marks a significant milestone in the company's premium mobility journey. It leverages the company's four-decade legacy in motorsport, viewing racing as the ultimate testbed for engineering excellence and performance innovation. This philosophy continues to shape the premium product range and customer engagement strategies going forward.

Leadership Vision

Mr. Sudarshan Venu, Chairman, TVS Motor Company, stated that the future of premium motorcycling will be defined by the experiences, communities, and ecosystems created around the products. He emphasised that TVS Paddock is a strategic commitment to redefining premium ownership by bringing together innovation, personalisation, and immersive engagement to build deeper customer connections. The channel is positioned to cater to the aspirations of customers seeking holistic engagement with the brand.

TVS Motor Company announced on June 5, 2026, that its TVS HLX series has crossed the significant milestone of five million sales globally. The brand, launched first in 2013 in Africa, has strengthened the company's leadership across Africa, the Middle East, and Latin America with a presence in over 57 countries. This achievement underscores the TVS HLX series' role as a trusted mobility partner for last-mile connectivity in rural and semi-urban regions.

To mark the occasion, the company held a special factory rollout ceremony at its manufacturing facility. The event was attended by K N Radhakrishnan, Director and CEO, TVS Motor Company, and Peyman Kargar, President – International Business, TVS Motor Company, along with employees and other dignitaries.

Since its launch, the TVS HLX series has steadily built acceptance over more than a decade. It was the first Africa-focused product to be launched from India and is currently a range leader with 100cc, 125cc, and 150cc variants. The product supports the livelihoods of millions of customers, particularly through daily taxi operations in Africa.

K N Radhakrishnan, Director and CEO, TVS Motor Company, stated that the milestone reflects the deep trust and confidence customers have placed in the brand. He highlighted the product's durability, reliability, and low maintenance costs as key factors driving its preference in international markets.

Peyman Kargar, President, International Business, TVS Motor Company, noted that the brand's strong growth momentum and increasing market share reflect the connection built with customers. He emphasized the company's commitment to delivering mobility solutions that support livelihoods and create long-term value.

The TVS HLX brand has developed into the flagship brand for TVS in Africa. Its portfolio includes six key products: TVS HLX Plus, TVS HLX 125, TVS HLX 125 5 Gear, TVS HLX 150, TVS HLX 150 X, and TVS HLX 150 F. The brand is supported by an extensive service and spare parts network and a large community of TVS-trained technicians across international markets.

TVS HLX Product Portfolio