The Trade Desk has appointed David Haddad to its board of directors, adding over three decades of media and entertainment leadership experience to the advertising technology company. The appointment is effective immediately, with Haddad set to provide strategic guidance as the industry evolves. His extensive background in scaling global businesses is expected to bolster the board's oversight during a critical phase of growth for the company.

Jeff Green, CEO and Co-Founder of The Trade Desk, highlighted the value Haddad brings to the board. Green stated that Haddad's operational excellence and deep media expertise will be invaluable as the industry enters its next chapter. He emphasized that Haddad's understanding of how premium content creates value will support the company's mission to build technology that funds and preserves a vibrant open internet.

Haddad most recently spent more than a decade at Warner Bros. Entertainment, a division of Warner Bros. Discovery. During his tenure, he held several leadership positions, culminating in his role as President of WB Games. Prior to his time at Warner Bros., he served as Chief Operating Officer of Activision Blizzard and held senior leadership roles at Vivendi Games, Mattel, and Disney.

Expressing his enthusiasm for the new role, Haddad commended The Trade Desk for creating a transparent and effective advertising ecosystem. He stated that he is honored to join the board and looks forward to supporting the company as it continues to grow, innovate, and create value for its clients, partners, and shareholders. Haddad holds a B.S. in Business Administration from Miami University and an M.B.A. from Harvard Business School.

David Haddad's Professional Background

The Trade Desk is a technology company that empowers buyers of advertising through its self-service, cloud-based platform. The company is headquartered in Ventura, CA, with offices across North America, Europe, and Asia Pacific.