Tilray Brands, Inc. has acquired HelloMD Corporation to strengthen its global medical cannabis platform and establish a fully vertically integrated framework in Canada. The acquisition, announced on June 29, 2026, follows Tilray's successful bid in HelloMD’s formal sale process. The transaction is subject to formal Court approval on June 29, 2026. Financial terms of the deal were not disclosed.

The acquisition expands Tilray’s direct-to-patient capabilities by integrating HelloMD’s digital healthcare platform, which offers telehealth consultations, educational resources, and personalized medical cannabis guidance. This move connects Tilray’s cultivation, clinical expertise, and fulfillment infrastructure with patient engagement tools. The company aims to engage patients earlier in their care journey through education and practitioner access.

Strategic Integration

The combination creates a connected pathway for patients and healthcare practitioners in Canada. HelloMD has supported hundreds of thousands of patients through its platform. The integration complements Tilray’s existing global healthcare infrastructure, which includes EU-GMP certified cultivation, pharmaceutical distribution via CC Pharma, and medical clinics across North America, Europe, Australia, and other international markets.

Management Commentary

Blair MacNeil, President, Tilray Canada, stated that the acquisition establishes a fully vertically integrated medical cannabis framework for Tilray in Canada. He emphasized that the combination of HelloMD’s digital platform with Tilray’s portfolio and fulfillment capabilities creates a more connected pathway for patients and practitioners.

Larry Lisser, CEO, HelloMD, noted that Tilray has the expertise and infrastructure to expand the platform’s reach. He expressed confidence that the acquisition will benefit patients by scaling the delivery of meaningful outcomes.

Future Expansion

Tilray intends to use HelloMD’s digital education and engagement capabilities to broaden awareness in adjacent wellness categories, such as sleep support and pain management. The company aims to responsibly build awareness of regulated, plant-based medical cannabis alternatives among audiences seeking natural health solutions, subject to applicable regulations.

BrewDog, owned by Tilray Brands, Inc., has expanded its £1 million bar tab promotion to include Canada after the national team advanced to the next round of the 2026 international men's football tournament. The initiative, initially launched for England, Scotland, and the United States, will now activate if Canada, England, or the United States reaches the final. This expansion aims to celebrate Canada's historic run and allows more fans to participate in the celebration across participating venues.

Irwin Simon, Chairman and Chief Executive Officer of Tilray Brands, emphasized the company's pride in adding Canada to the promotion. He stated that the move captures the energy and pride of fans across the country, providing them with an opportunity to come together, wear their jerseys, and raise a pint. Simon highlighted that if any of the eligible teams reaches the final on football's biggest world stage, the companies are prepared to help fans celebrate at participating BrewDog pubs and Tilray-owned brewpubs.

The £1 million bar tab will open on July 20, the day after the final match, contingent upon one of the eligible teams reaching the final. Fans wearing a Canada, England, or U.S. team jersey can claim up to two free pints per person on a first-come, first-served basis while funds and stocks last. The offer is redeemable at participating Tilray-owned BrewDog pubs in Scotland, England, Ireland, and Las Vegas, excluding franchised BrewDog bars. Additionally, participating Tilray-owned brewpubs include SweetWater Brewing, 10 Barrel Brewing, Blue Point Brewery, Breckenridge Brewery, Montauk Brewing, and Terrapin.

Excluded Locations and Terms

Certain locations are excluded from the promotion due to local laws. Ohio BrewDog bars and Tilray-owned bars in Oregon are not participating. Fans must be of legal drinking age and present valid government-issued ID to redeem the offer. The promotion is not affiliated with, sponsored by, or endorsed by any international football governing body, team, federation, league, or tournament.

Beyond the football tournament, participating BrewDog bars will host watch parties and big-screen events for other major sporting occasions throughout the summer. These events include auto-racing in July and August, major golf tournaments in July, the return of top-flight football in August, and world-class tennis tournaments. The initiative reinforces BrewDog’s position as a destination for watching sporting events.