Tilray launches ARX, its first premium medical cannabis brand developed and cultivated in Germany

1 min read     Updated on 10 Jun 2026, 04:19 PM
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Tilray Medical Germany introduced ARX, its first premium medical cannabis brand developed and cultivated in Germany at the Aphria RX facility. The brand combines Broken Coast genetics with German precision, produced under EU-GMP standards, and is distributed via CC Pharma and 14U Pharma.

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Tilray Medical Germany has launched ARX, its first premium medical cannabis brand developed and cultivated in Germany. The introduction of ARX marks a significant step forward in the quality of medical cannabis available in the country and reflects more than two years of development at the Aphria RX facility in Neumünster. Built through disciplined cultivation practices and deep operational expertise, ARX is grounded in the belief that patients and healthcare professionals require consistent, high-quality products.

ARX combines genetics sourced from the Broken Coast renowned library with cultivation expertise developed through years of premium cannabis production in Canada and executed with German precision. Produced and manufactured at Tilray Medical's Aphria RX facility, the brand is supported by the company's established German infrastructure, including national distribution through CC Pharma and 14U Pharma.

Production Standards and Quality Assurance

ARX is produced under strict EU-GMP standards at the Aphria RX facility in Neumünster. Drawing on Broken Coast's cultivation expertise, the production process is designed to support consistency and product integrity. Individual, climate-controlled grow rooms allow each cultivar to be developed under tailored conditions, while continuous monitoring and real-time adjustments help maintain quality throughout cultivation. Fully integrated, in-house operations reduce handling and delays, helping support product consistency without the need for irradiation.

Strategic Importance and Market Position

Rajnish Ohri, President, International, Tilray Brands, stated: "The launch of ARX marks an important milestone for Tilray in Germany as our first premium medical cannabis brand developed and cultivated in-market. Germany continues to lead the evolution of medical cannabis in Europe, and we are committed to supporting that growth with locally produced, high-quality products that meet the needs of patients and healthcare professionals. With ARX, we are strengthening our position in this critical market while advancing consistency, supply reliability, and long-term patient access."

Brand Portfolio and Availability

Since 2014, Broken Coast has been recognized as one of Canada's original Licensed Producers of medical cannabis and remains a leading producer of premium cannabis products, with deep expertise in strain selection and phenotyping. ARX is now part of Tilray Medical's global portfolio of medical cannabis brands, which includes Tilray Medical, Good Supply, Redecan, and Broken Coast.

How will the launch of ARX impact Tilray's market share in Germany's medical cannabis sector?

What are the potential expansion plans for ARX into other European markets?

How might local production under EU-GMP standards influence regulatory policies for medical cannabis in Germany?

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