Tilaknagar Industries has approved a follow-on investment of ₹2 crore in Round The Cocktails Private Limited, operating as Bartisans, to strengthen its partnership in the ready-to-pour beverage segment. The Finance Committee of the Board of Directors approved the subscription to 1,569 Compulsory Convertible Preference Shares (CCPS) at a price of ₹12,752 per CCPS. This strategic move will increase Tilaknagar Industries' shareholding in Bartisans to 41.45% on a fully diluted basis, up from 36.17%.

The company entered into a supplementary agreement dated June 26, 2026, amending the original share subscription, shareholders, and share purchase agreements from September 19, 2024. The transaction is an arm's length deal, with no interest from the promoter or group companies in Bartisans. The investment is aimed at capitalizing on the burgeoning cocktail culture in India, complementing Tilaknagar's luxury portfolio. The capital will be utilized to accelerate Bartisans' growth initiatives, bolster its quick commerce presence, and support the launch of new single-serve packaging.

Bartisans, incorporated on August 19, 2021, reported a turnover of ₹3.5 crore and a net worth of ₹1.0 crore for the year ended March 31, 2026. The entity develops, produces, and markets non-alcoholic beverages designed for cocktails and mocktails. The investment is slated for completion on or before August 31, 2026. Mr. Ameya Deshpande, Chief Strategy Officer of Tilaknagar Industries, stated that the increased investment reflects confidence in the fast-growing premium mixer category and the brand's strong potential.

Financial Performance of Bartisans

The target entity has demonstrated consistent sales growth over the past three fiscal years. The following table details the value of sales reported by Bartisans:

Investment Details

The following table summarises the key parameters of the transaction:

No specific governmental or regulatory approvals are required for this transaction. Bartisans will continue to be an associate company for Tilaknagar Industries post-completion of the investment. The brand has seen robust growth on quick commerce platforms, with volumes more than doubling in FY26 compared to the previous fiscal, making it the largest sales channel with nearly 65% salience.

Tilaknagar Industries secured significant global recognition for its flagship brands in Drinks International's Millionaires' Club 2026 report, while simultaneously recording its highest-ever monthly sales in May 2026. The rankings highlight the company's growing scale in the spirits industry, with Mansion House Brandy emerging as the second-largest brandy brand globally and Imperial Blue Whisky ranking as the ninth-highest-selling spirits brand worldwide.

Global Rankings and Sales Performance

According to the report based on calendar year 2025 sales performance, Mansion House Brandy sold 9.7 million nine-litre cases, recording a robust 24.4 per cent growth over the previous year. It secured the position of the ninth-largest spirits brand in India and the third-fastest-growing spirits brand among the world's 25 largest spirits brands. Courier Napoleon Brandy secured the eighth position globally among brandy brands with sales of 1.5 million cases during 2025.

Imperial Blue Whisky, which became part of the Tilaknagar Industries portfolio in December 2025, achieved its highest-ever monthly sales under the company's ownership in May 2026. This milestone contributed to Tilaknagar Industries recording its highest-ever monthly sales in the same period, reflecting the strength of its expanded portfolio and execution capabilities.

Strategic Outlook

Mr. Amit Dahanukar, Chairman & Managing Director of Tilaknagar Industries, stated that the global recognition is a testament to the strength of the company's brands and the trust of its consumers. He noted that the combination of global rankings and record monthly sales strengthens the company's growth trajectory and its ability to create long-term value across categories and markets.