Thomas Cook India Expands Foreign Exchange Network with New Guwahati Outlet
Thomas Cook (India) Limited inaugurated a new foreign exchange outlet in Guwahati on April 7, 2026, expanding its Assam network to three locations. The outlet offers comprehensive forex services including prepaid travel cards, currency exchange for 26 destinations, and overseas remittances covering 120+ countries. The expansion targets Guwahati's 6 lakh passport holders and reinforces the company's omnichannel "phygital" strategy integrating physical and digital platforms.

*this image is generated using AI for illustrative purposes only.
Thomas cook (India) Limited has inaugurated a new foreign exchange outlet in Guwahati on April 7, 2026, strengthening its footprint in the Northeast Indian market. The strategic expansion recognizes Guwahati's emergence as the gateway to Northeast India and a fast-growing hub for business and outbound travel, aligning with the company's focus on high-growth regional markets.
Network Expansion in Assam
With this new addition, Thomas Cook India now operates three locations across Assam, including its existing presence at the Lokpriya Gopinath Bordoloi International Airport (LGBIA). The expansion reflects the company's commitment to increasing consumer access to foreign exchange services across Assam and the wider Northeast region.
| Parameter: | Details |
|---|---|
| New Outlet Location: | Guwahati, Assam |
| Total Assam Locations: | 3 outlets |
| Inauguration Date: | April 7, 2026 |
| Outlet Type: | Franchise |
| Strategic Focus: | Northeast India gateway |
Comprehensive Product Portfolio
The new Guwahati outlet offers a complete range of foreign exchange services designed to meet diverse customer needs:
Prepaid Travel Cards
The outlet provides multiple prepaid card options in partnership with Mastercard and Visa:
- Holidays: Borderless Travel prepaid multi-currency card with 12 global currencies
- Business Travel: FX Enterprise card, India's first Eco-Friendly Forex prepaid card
- Overseas Education: Study Buddy card for students
- Thomas Cook One Currency Card: India's first prepaid card with zero cross currency conversion fees
Additional Services
- Currency Exchange: 26 global destination currencies
- Overseas Education Forex: University/tuition fee transfers, living expenses, discounted air fares, excess baggage, and insurance
- Overseas Remittances: Send Money Abroad service covering over 120 countries
Market Opportunity and Digital Integration
Guwahati presents significant growth potential with approximately 6 lakh passport holders, indicating a sizeable and expanding traveller base. The city has witnessed steady foreign exchange demand growth, supported by increasing outbound leisure travel, a growing student segment, and strong business activity. The company has observed consistent increases in walk-in enquiries, website traffic, and call-centre referrals from Guwahati and the larger Northeast region.
The new outlet exemplifies Thomas Cook India's omnichannel "phygital" strategy, seamlessly integrating physical retail stores with digital platforms. Customers can initiate forex transactions in-store and complete them online, or begin digitally and finish with in-store assistance, ensuring flexibility and personalized support.
Digital Innovation Portfolio
The company's digital capabilities include:
- Forex App (B2C) and FX Mate (B2B) platforms
- V-KYC capabilities for streamlined verification
- Forex on WhatsApp service offering 24x7 access
- Live rate checks and end-to-end transaction capabilities
Leadership Perspective
Mr. Deepesh Varma, Chief Business Officer - Foreign Exchange at Thomas Cook (India) Limited, emphasized Guwahati's potential as a high-growth forex market. He highlighted the city's role as Northeast India's gateway, citing increasing outbound leisure and student travel, rising passport penetration, and growing digital adoption as key growth drivers.
Company Overview
Thomas Cook (India) Limited, established in 1881, operates as India's leading omnichannel travel company. The company's foreign exchange business serves over 1 million customers annually through its website, FX Now app, call centre, and 125+ forex stores across 69 metros and tier 2-4 cities nationwide. The company maintains its "Ghar pe Forex" commitment, providing doorstep delivery within 2 hours.
Historical Stock Returns for Thomas Cook
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.34% | +6.62% | +10.78% | -34.15% | -20.10% | +116.36% |
How many additional outlets does Thomas Cook India plan to open across Northeast India in the next 2-3 years?
Will the growing passport penetration in Guwahati lead to increased competition from other forex service providers in the region?
Could Thomas Cook India's success in Northeast expansion influence their strategy for other emerging regional markets across India?


































