Target Q2 estimates raised, but BofA keeps Underperform rating
Bank of America raised Target's fiscal 2027 EPS estimate to $8.46 and price target to $124, citing resilient consumer spending. The firm expects Q2 adjusted EPS of $2.34 and gross margin expansion to 29.9%. Despite improved outlooks, BofA maintains an Underperform rating, citing high valuation and potential SG&A pressures.

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Bank of America Securities has raised its earnings forecasts for Target Corporation (NYSE: TGT) while maintaining a cautious stance on the retailer’s stock valuation. Analyst Christopher Nardone reiterated an Underperform rating on the shares, even as he lifted his fiscal 2027 earnings-per-share estimate to $8.46 from $8.20. The revised price target of $124 remains approximately 19% below the stock’s trading level of $152.29 as of August 12.
The upgrade in estimates reflects stronger consumer trends and early signs of momentum in comparable sales following leadership changes at the retailer. Bank of America also increased its revenue forecasts for fiscal years 2027 through 2029. For the upcoming fiscal second quarter, the firm expects adjusted earnings of $2.34 per share, beating the Visible Alpha consensus of $2.30. Net sales are projected at $26.10 billion, with comparable sales growth estimated at 2.5%, slightly above the consensus forecast of 2.3%.
Margin Expansion and Cost Pressures
Margins are expected to be a key positive catalyst in the second quarter. Bank of America forecasts gross margin expansion of 90 basis points year over year to 29.9%, driven by easier merchandise-margin comparisons and reduced tariff pressure. This estimate is about 20 basis points better than market consensus.
However, operating expenses present a headwind. Target’s guidance includes approximately $1 billion in incremental selling, general, and administrative (SG&A) spending and another $1 billion in incremental capital expenditures. While Nardone noted these investments are strategically sound for the long term, they could limit near-term upside if comparable-sales growth decelerates in the second half of the fiscal year.
| Metric | Fiscal 2027 Estimate | Previous Estimate | Change |
|---|---|---|---|
| Earnings Per Share: | $8.46 | $8.20 | +$0.26 |
| Price Target: | $124 | $110 | +$14 |
| Q2 Adjusted EPS: | $2.34 | N/A | N/A |
| Q2 Net Sales: | $26.10 billion | N/A | N/A |
What the Numbers Show
The divergence between rising earnings estimates and the maintained Underperform rating highlights a valuation concern rather than an operational one. With the current stock price implying a multiple significantly higher than the firm’s base case of 14 times fiscal 2027 earnings, the market appears to have priced in more optimism than the analyst sees in the underlying fundamentals. The firm’s base case projects only about 4% earnings growth in fiscal 2028 as the company cycles through strong first-half trends and loses favorable margin comparisons.
Strategic Initiatives and Risks
Target is attempting to drive customer interest through new partnerships and product launches, including collaborations with Pokémon, LoveShackFancy, and Hollister. The retailer is also expanding its Target Beauty Studio to more than 600 stores in August.
Despite these efforts, risks remain. A slower turnaround in apparel and home categories could expose Target to increased competitive pressure and promotional discounting. Additionally, competitive pricing in food and beverage may limit market-share gains. An upside scenario would require a multiple expansion to roughly 16 times earnings and fiscal 2028 EPS of around $10, but Nardone believes the current risk-reward profile remains challenging after the stock’s recent rally.
Target shares were up 0.90% at $153.65 at the time of publication, trading near its 52-week high of $154.88.
How might Target's $2 billion in incremental SG&A and capital expenditures impact free cash flow generation in fiscal 2028 if comparable sales growth decelerates as projected?
What specific metrics will investors monitor to determine if the new partnerships with Pokémon, LoveShackFancy, and Hollister successfully drive traffic in the apparel and home categories?
Could the expansion of Target Beauty Studios to over 600 stores cannibalize sales from other beauty retailers or create new competitive pressures within Target's own ecosystem?






























