Syncron appoints Bianka Hay-Falk as Chief Human Resources Officer
Syncron has appointed Bianka Hay-Falk as Chief Human Resources Officer, effective July 1, 2026. She joins from Hexagon AB and will report to CEO Josh Weiss, leading the global people and culture function.
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Syncron has appointed Bianka Hay-Falk as Chief Human Resources Officer, effective July 1, 2026. Hay-Falk will lead Syncron’s global people and culture function and report directly to CEO Josh Weiss. The appointment underscores the company's focus on aligning human capital strategy with its broader growth objectives in the intelligent aftermarket solutions sector.
Hay-Falk joins Syncron from Hexagon AB, where she served as Chief of Staff, HR & Culture Innovation Hub and Director of People & Culture Group. During her nearly five-year tenure, she developed an integrated talent management and succession model that connected leadership readiness with workforce planning. She also launched a global employee engagement platform to enhance connectivity within the Innovation Hub community.
Executive Background
Prior to her role at Hexagon AB, Hay-Falk held various positions at Swarovski in Liechtenstein. Her career there progressed through Master Data Management, Head of Internal Services, and Compensation & Benefits Manager. She eventually became Head of Compensation & Benefits and a Board Member of the company’s Pension Fund. Additionally, she served as a Global HR Business Partner at Leica Geosystems, working with vertical industry, global sales, and agile R&D organizations.
Leadership Perspective
Josh Weiss, CEO of Syncron, emphasized the strategic importance of the new appointment. "Getting the people side right isn't separate from our growth strategy; it is our growth strategy," Weiss stated. He highlighted Hay-Falk's experience and credibility as key factors in her selection, noting their previous professional association at Hexagon.
Hay-Falk expressed her motivation for joining the company, citing Syncron's product strength and market opportunity. "Technology can be copied, but the right people who have a deep understanding of the business and what our customers are trying to solve are the true differentiator," she said. Her mandate includes ensuring Syncron attracts, develops, and retains talent to drive commercial success.
Credentials
| Credential | Detail |
|---|---|
| Education | Master of Advanced Studies in Organizational Development & Leadership from M/O/T School of Management, Klagenfurt |
| Certification | Chief Human Resources Officer Certificate from University of Cambridge – Judge Business School |
| Languages | German, English, Swedish, French |
How will Hay-Falk's specific experience in talent management influence Syncron's recruitment strategy for the intelligent aftermarket sector?
What specific HR initiatives might Hay-Falk implement to align human capital with Syncron's growth objectives?
Could this appointment signal a broader organizational restructuring or cultural shift within Syncron?
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