Senco Gold Limited has published newspaper notices regarding the Second 100 days campaign named 'Saksham Niveshak' to assist shareholders in claiming their unpaid and unclaimed dividends. The campaign, running from April 1, 2026 to July 9, 2026, follows directives from the Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs.

Regulatory Compliance and Publication

The company published notices in Business Standard (English version) and Dainik Statesman (Bengali version) on April 22, 2026, pursuant to Regulation 30 of SEBI (Listing Obligations & Disclosure Requirements) Regulations, 2015. The publication aims to create awareness amongst shareholders for claiming their unclaimed/unpaid dividends.

Campaign Overview and Timeline

The initiative represents a continuation of IEPFA's circular dated July 16, 2025, and responds to a specific letter dated March 27, 2026. The company has proactively taken steps to assist shareholders even before the formal launch of this campaign.

Shareholder Action Requirements

Shareholders who have not claimed their dividends for financial year 2023-2024 are required to update their KYC details to prevent transfer of funds to the IEPF. The company has specified essential documentation requirements for the process.

Required KYC Updates

• PAN (Aadhaar seeded)
• Bank Account Number and IFSC
• Email ID and mobile number
• Postal address
• Choice of Nomination

Shareholders holding demat shares must update these details with their respective Depository Participant (DP), while others should contact the company's Registrar and Transfer Agent, KFin Technologies Limited.

Support and Resources

The company has established multiple channels to assist shareholders during the campaign period. Detailed information about unclaimed dividends is available on the company's website, providing transparency about outstanding amounts.

Corporate Communication

The notice was signed by Mukund Chandak, Company Secretary and Compliance Officer (Membership No: A20051), and dated April 22, 2026. The communication was formally addressed to both the National Stock Exchange of India Limited and BSE Limited as part of the company's listing obligations under SEBI regulations.

Senco Gold has experienced a notable decline in sales volumes this year, with the jewelry retailer reporting a drop of 12% to 15%. The company attributes this significant decrease to higher gold prices, which have impacted consumer purchasing patterns across its retail operations.

Impact of Price Increases on Sales Performance

The substantial volume decline reflects the price sensitivity of the jewelry market, where higher gold prices have created affordability challenges for consumers. This trend highlights the direct correlation between commodity price fluctuations and retail jewelry demand.

Market Dynamics and Consumer Behavior

The reported volume decline underscores how precious metal price volatility affects consumer purchasing decisions in the jewelry sector. Higher gold prices typically lead to delayed purchases or consumers opting for lighter weight jewelry pieces, directly impacting overall sales volumes for retailers like Senco Gold.

The company's acknowledgment of this price-driven volume decline provides insight into the current challenges facing the jewelry retail industry, where maintaining sales momentum becomes difficult during periods of elevated gold prices.