Senco Gold extends Melorra strategic tie-up to 30 Sep 2026

1 min read     Updated on 01 Jul 2026, 02:22 AM
scanx
Reviewed by
Jubin VScanX News Team
AI Summary

Senco Gold Ltd has extended its strategic and marketing tie-up with August Jewellery Private Limited, operating as Melorra, until 30 September 2026. The extension maintains the original terms and conditions established on 24 April 2025, covering operational transactions without involving acquisition or related party dealings.

powered bylight_fuzz_icon
44381874

*this image is generated using AI for illustrative purposes only.

[Senco Gold Ltd](senco gold) has extended the deadline for its strategic and marketing tie-up with August Jewellery Private Limited, the entity behind the omnichannel jewellery brand Melorra, to 30 September 2026. The arrangement, initially valid until 30 June 2026, has been prolonged on the same terms and conditions as disclosed in the initial intimation dated 24 April 2025. The company confirmed that the agreement covers operational transactions and does not involve an acquisition or related party transactions.

The update was communicated to the stock exchanges pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The relevant details, excluding the revised tenure, were already disclosed in the earlier intimation. The extension does not alter the scope of the strategic partnership or the operational benefits agreed upon previously.

Key Details of the Arrangement

The disclosure confirms that the agreement is a strategic and marketing tie-up with a domestic entity. The rationale and expected benefits from the partnership remain consistent with the initial disclosures. The following table summarises the key parameters of the transaction:

Particulars Details
Name of Entity August Jewellery Private Limited (AJPL)
Brand Name Melorra
Nature Strategic and Marketing tie-up
Previous Deadline 30 June 2026
Revised Deadline 30 September 2026
Terms Same as initial intimation

The intimation was signed by Mukund Chandak, Company Secretary & Compliance Officer of Senco Gold Limited. The complete details required under Regulation 30 of the SEBI LODR Regulations and the SEBI Master Circular updated on 30 January 2026 are available on the company's website.

Historical Stock Returns for Senco Gold

1 Day5 Days1 Month6 Months1 Year5 Years
+1.38%+0.47%-3.31%-8.05%-8.78%+63.71%

What specific operational synergies have been realized since the initial tie-up that justified this extension?

Could this extended partnership serve as a precursor to a deeper merger or acquisition in the future?

How will this strategic alignment impact Senco Gold's competitive positioning against other omnichannel jewellers?

Senco Gold FY26 revenue rises 33% to ₹8,430 crore

2 min read     Updated on 03 Jun 2026, 01:44 AM
scanx
Reviewed by
Ashish TScanX News Team
AI Summary

Senco Gold reported a record revenue of ₹8,430 crore for FY26, a 33% increase, with Q4 revenue growing 45% to ₹1,997 crore. EBITDA for Q4 was ₹274 crore, and PAT reached ₹157 crore. The company opened 26 stores during the year and plans to add 18-20 stores in FY27. The 'Old Gold Exchange' program contributed significantly to sales. Management proposed a final dividend of 20% and provided FY27 guidance targeting revenue of ₹10,000–₹10,500 crore with sustainable EBITDA margins of 7.5–7.8%.

powered bylight_fuzz_icon
40828803

*this image is generated using AI for illustrative purposes only.

Senco Gold Limited reported a record revenue of ₹8,430 crore for FY26, marking a 33% year-on-year growth, driven by robust demand during the wedding season and strategic expansion into new geographies. Q4FY26 revenue crossed ₹1,997 crore, a 45% increase compared to the same period last year. The Board of Directors approved the standalone and consolidated financial results for the fourth quarter and year ended March 31, 2026, at its meeting held on May 26, 2026.

Financial Performance

The company posted an EBITDA of ₹274 crore and a Profit After Tax (PAT) of ₹157 crore for the quarter ended March 31, 2026. For the full year, EBITDA margins reached 11.5% and Q4 EBITDA margins stood at 13.7%. The management attributed the margin expansion to the rise in gold and silver prices, improvements in product mix, and premiumization.

Metric Q4FY26 YoY Growth
Revenue ₹1,997 crore 45%
EBITDA ₹274 crore 116%
PAT ₹157 crore 151%
EBITDA Margin 13.7% -

Operational Highlights

Senco Gold's operational strategy focused on expanding its footprint and optimizing its product portfolio. The company opened 26 showrooms in FY26, including 7 in Q4FY26, with a target to launch 18–20 stores in FY27, primarily through the franchise model. New geographies included Rajasthan (Bikaner), Western UP, and Nagpur (Maharashtra), with the future pipeline skewed towards Bihar and UP.

The company's lightweight design portfolio, comprising over 1.5 lakh designs, and the introduction of 9-carat and 14-carat jewellery resonated well with customers. The average ticket size grew by approximately 30% year-on-year. Additionally, the 'Sennes' brand, focusing on lab-grown diamonds and lifestyle products, turned EBITDA positive in its second year with 12 exclusive stores.

Strategic Initiatives and Outlook

A key driver for the company was the 'Old Gold Exchange' program, which accounted for approximately 50% of total revenue in Q4FY26 and 44% for FY26. This initiative aligns with the national objective of promoting recycled gold to reduce imports. Management proposed a final dividend of 20%, in addition to the interim dividend of 15% declared earlier.

Looking ahead, Senco Gold provided guidance for FY27, targeting revenue growth of 18–20%, implying a revenue range of ₹10,000–₹10,500 crore. The company expects sustainable EBITDA margins of 7.5–7.8% and PAT margins between 4% and 4.5%. The management remains optimistic despite near-term volatility in gold prices and the inauspicious 'Adhik Maas' period, citing strong growth in April 2026 driven by the Akshaya Tritiya and Poila Boishakh festivals.

Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE602W01027/58826b37bc0d4b4f.pdf

Historical Stock Returns for Senco Gold

1 Day5 Days1 Month6 Months1 Year5 Years
+1.38%+0.47%-3.31%-8.05%-8.78%+63.71%

How will the planned shift towards the franchise model for new store openings impact the company's capital efficiency and operating leverage in FY27?

Can the 'Sennes' brand sustain its EBITDA positivity as it scales beyond the initial 12 exclusive stores, and what is the long-term contribution target for this segment?

Given the guidance for lower EBITDA margins in FY27 compared to FY26, what specific investments or cost structures are driving this contraction?

More News on Senco Gold

Must Read Next

Earnings

Corporate Actions

Stocks

1 Year Returns:-8.78%