SBC Exports Limited has officially launched the digital platform for its clothing brand, F-Route Clothing, marking its entry into the direct-to-consumer (D2C) segment. The company, historically recognized for large-scale textile manufacturing and export operations, aims to strengthen its market presence and open new revenue opportunities through this technology-enabled consumer-facing brand. The launch is expected to enhance shareholder value by transitioning from conventional trading operations to a retail-focused model.

Pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, the company disclosed that the new platform will allow it to bypass intermediary distribution channels. This shift is designed to help the company retain retail-level margins, thereby improving profitability. Additionally, the website provides a direct sales avenue for the manufacturing units located in Mirzapur and Sahibabad, facilitating efficient liquidation of seasonal inventory and improved production utilization.

The strategic move targets India's fast-growing consumer retail and fashion sector, with a specific focus on attracting Gen-Z and millennial demographics. F-Route Clothing emphasizes the "Uniquely You" brand identity, offering affordable, expressive, and modern casual wear. The online platform removes geographical barriers, enabling nationwide access across Tier-1, Tier-2, and Tier-3 cities.

The product portfolio includes a wide range of apparel for men, women, and children. The website lists 68 products for men, including polo T-shirts, formal shirts, cargos, and lounge pants. The women's section features 48 products such as dresses, jumpsuits, crop tops, and co-ord sets. The kids' category offers 67 products for boys and 43 for girls, covering shirts, T-shirts, joggers, and dresses.

The website is currently live and accessible to consumers. The launch represents a significant milestone in the long-term growth blueprint of SBC Exports , positioning it as a recognizable fashion and lifestyle brand in the domestic market.

SBC Exports has secured a repeat export order worth ₹18 crore from Dubai-based HUXXE Readymade Garments Trading LLC for the supply of various garment articles. The order, announced on June 2, 2026, involves the delivery of T-shirts, trousers, and shorts, and is scheduled to be executed within one year from the date of the purchase order. The transaction is structured with the buyer bearing insurance and freight costs, while payments will be settled in US dollars within 90 days of goods receipt.

Order Details

The key parameters of the export order are outlined below:

Transaction Terms

The order is structured on terms favorable to SBC Exports, with the buyer assuming responsibility for insurance and freight costs. The entire consideration will be in US dollars. In case of any dispute, the governing law shall be the law of the United Arab Emirates. The company confirmed that the order does not involve any interest from the promoter, promoter group, or group companies, nor does it fall within related party transactions.