S&S rolls out new brand identity with customer-led campaign
- S&S has rolled out a new brand identity, transitioning from S&S Activewear to S&S, with an updated logo and tagline "Take Your Vision Further"
- The brand was first unveiled at the company's Growth Summit in June and is now rolling out broadly across all customer-facing channels
- A customer-led brand campaign is running through February 2027, featuring businesses across the United States
- Core strengths including product assortment, apparel inventory availability, and order accuracy remain central to the company's offering
- S&S was founded in 1988, is headquartered in Bolingbrook, Illinois, and carries more than 80 brands across a North America-wide distribution network
*this image is generated using AI for illustrative purposes only.
S&S, a tech-forward leader in branded merchandise distribution, has launched the broader rollout of its new brand identity, transitioning from S&S Activewear to S&S, with an updated logo and the tagline "Take Your Vision Further."
The company first unveiled the new brand at its Growth Summit in June. The rollout now extends across S&S's website, social media platforms, marketing communications, facilities, and customer-facing materials. A brand campaign featuring customers across the United States is running through February 2027.
What the rebrand represents
The shift from S&S Activewear to S&S reflects an evolution in the company's scope and customer relationships. Core strengths, including broad product assortment, best-in-class apparel inventory availability, and the industry's highest order accuracy rate, remain central to the business. The new name is designed to better represent the expanded ways in which the company supports customers.
"The new brand isn't about becoming a different company. It's about better reflecting the company we've already become," said Frank Myers, Chief Executive Officer of S&S. "Our customers are ambitious about where they want to take their businesses, and our job is to help them get there."
Customer voices at the centre of the campaign
The brand campaign draws on testimonials from customers across different business types. Key voices featured include:
- Michelle Diaz, Co-Owner of Natural Tease Sportswear, who cited S&S's broad product assortment and technology capabilities as enabling her to serve customers ranging from resorts to construction workers to landscapers, and to pursue larger accounts.
- Blake Burroughs, Founder and Chief Sales Officer at Topshelf Printers in Greeley, Colorado, who described S&S as a partner present in every growth opportunity.
- Steve Lipic, President and Co-Owner of Lipic's Engagement, who credited S&S with evolving alongside industry changes and supporting his business through numerous opportunities.
| Customer | Company | Key Highlight |
|---|---|---|
| Michelle Diaz | Natural Tease Sportswear | Broad assortment; confidence to pursue larger accounts |
| Blake Burroughs | Topshelf Printers, Greeley, Colorado | Partner in every growth opportunity |
| Steve Lipic | Lipic's Engagement | Evolves with the industry; long-term support |
Company background and capabilities
Founded in 1988 and headquartered in Bolingbrook, Illinois, S&S operates with more than 80 brands and an expansive distribution network serving businesses across North America. The company continues to invest in products, technology, digital experiences, service, and business solutions to support customer growth.
Historical Stock Returns for S&S Power Switchgears
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.36% | -7.53% | -13.18% | -9.44% | -25.47% | +826.30% |
How might the removal of 'Activewear' from the brand name impact S&S's ability to attract customers in non-apparel merchandise sectors?
What specific technological investments is S&S prioritizing to support the 'Take Your Vision Further' tagline and enhance digital customer experiences?
Could this rebranding strategy signal potential M&A activity or expansion into adjacent product categories beyond the current 80-brand portfolio?
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