S D Retail operates 79 EBOs as on 31 May 2026
S D Retail reported 79 Exclusive Brand Outlets as of 31 May 2026, with 53 located in malls. The company opened three new stores in May, adding to its presence across North, West, South, and East zones.

*this image is generated using AI for illustrative purposes only.
S D Retail reported a total of 79 Exclusive Brand Outlets (EBOs) as of 31 May 2026, reflecting its expansion strategy across key geographical zones. The company operates under the brand Sweet Dreams, listed on NSE Emerge as SDREAMS. The network includes a mix of mall stores, high street locations, and airport outlets, with a significant concentration in the North and West zones.
EBO Network Expansion
The company added three new EBOs in May 2026, bringing the total count of operational stores to 79. The expansion included one store in the North zone and two in the West zone. Prior to these additions, the company had 75 EBOs as of March 2026. The total additions up to May 2026 stood at seven, while three stores were closed during the same period.
Store Distribution by Category
The EBO network is categorized into mall stores, high street locations, and airport outlets. Mall stores constitute the largest segment of the company's retail footprint.
| Category | Count |
|---|---|
| Mall Stores | 53 |
| High Street | 19 |
| Airport | 7 |
Zonal Breakdown
The distribution of stores highlights a strong presence in the North and West zones. The East zone currently has the fewest number of operational outlets.
| Zone | North | West | South | East | Total |
|---|---|---|---|---|---|
| EBOs (March 2026) | 34 | 29 | 11 | 1 | 75 |
| Closed (Up to May 2026) | 2 | 1 | - | - | 3 |
| Additions (Up to May 2026) | 2 | 4 | - | 1 | 7 |
| Total EBOs | 34 | 32 | 11 | 2 | 79 |
| Opened (May 2026) | 1 | 2 | 0 | 0 | 3 |
City-wise Presence
Mumbai leads the network with nine stores, followed by Delhi with six. Ahmedabad and Pune each host five stores. Cities including Noida, Amritsar, and Ludhiana have three stores each. The company has also expanded into emerging cities such as Kolkata, Bareilly, Dehradun, and Udaipur, among others, with one EBO each.
Historical Stock Returns for SD Retail
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.05% | -8.08% | +1.11% | +12.42% | -32.59% | -39.70% |
What are the company's plans for further expansion in the East zone given its current low presence?
How will the closure of three stores impact the overall profitability and operational efficiency of the network?
What strategies will be employed to increase the footprint of high street and airport outlets relative to mall stores?



























