S D Retail Limited, the company behind the sleepwear brand Sweet Dreams, has expanded its Exclusive Brand Outlet (EBO) network to 78 operational stores across India as of 30th April 2026. The company added 4 new EBOs during April 2026, reflecting continued retail expansion across key urban markets.

New Store Openings in April 2026

Four new Sweet Dreams stores were inaugurated during April 2026, strengthening the brand's presence in prominent retail destinations. The newly opened outlets are located at:

• R City Mall, Ghatkopar, Mumbai
• City Central LA Mall, Bareilly
• Quest Mall, Kolkata
• Seasons Mall, Pune

EBO Network Growth

The following table captures the zone-wise movement in the EBO count from March 2026 to April 2026:

The West zone recorded the highest addition with 2 new stores, while the East zone doubled its count from 1 to 2. One store closure was recorded in the North zone during the same period.

Store Format Distribution

Across the 78 operational EBOs, the network is distributed across three retail formats:

Mall Stores account for the largest share of the network, followed by High Street and Airport locations.

City-Wise EBO Presence

Mumbai leads the network with the highest number of outlets, followed by Delhi, Ahmedabad, and Pune. The city-wise breakdown for stores with 2 or more EBOs is as follows:

Emerging Cities

Beyond established markets, Sweet Dreams has established a single EBO each in 24 emerging cities, broadening its geographic reach:

Hubballi, Vijaywada, Indore, Ambala, Jabalpur, Bhopal, Kanpur, Faridabad, Kochi, Ghaziabad, Meerut, Ajmer, Muzzafarnagar, Bilaspur, Nagpur, Guwahati, Patiala, Gandhinagar, Rajkot, Barnala, Udaipur, Dehradun, Bareilly, and Kolkata.

The 3W Framework

The company positions its sleepwear category using a 3W Framework — Wear-Time Share, Wardrobe Share, and Wallet Share — to highlight the category's consumer relevance:

The framework underscores that while sleepwear commands a significant 42% of wear time at 70 hours per week, it occupies only 10% of wardrobe space and 6% of consumer wallet spend, positioning the category as one with high usage relative to current spending levels.

The promoters, promoter group, and persons acting in concert (PAC) of SD Retail Limited have submitted a formal disclosure to the National Stock Exchange of India Limited, declaring that no encumbrance was created on their shares — directly or indirectly — during the financial year ended March 31, 2026. The disclosure, dated April 3, 2026, was made in compliance with Regulation 31(4) of the SEBI (Substantial Acquisition of Shares and Takeovers) Regulations, 2011.

Promoter Shareholding Overview

As on March 31, 2026, the promoter and promoter group collectively hold 12223386 shares, accounting for 65.29% of the total shareholding of SD Retail Limited. The disclosure was signed by Hitesh Pravinchandra Ruparelia, Promoter & Chairman-Managing Director, and Utpalbhai P Ruparelia, Promoter & Managing Director, on behalf of the entire promoter group.

Detailed Shareholding Breakdown

The following table presents the complete shareholding of the promoter and promoter group as on March 31, 2026, as disclosed in Annexure-1 of the filing:

Regulatory Compliance

The filing confirms full compliance with the annual encumbrance disclosure requirement under SEBI's SAST Regulations. The declaration was digitally signed by both Hitesh Pravinchandra Ruparelia and Utpalbhai P Ruparelia on April 3, 2026, and submitted to the exchange for information and record purposes.