Route Mobile Limited has launched a new omnichannel messaging application on the Salesforce AgentExchange, enabling enterprises to send global SMS and WhatsApp messages directly from within any Salesforce Cloud. The solution, delivered via Route Mobile APIs, allows Salesforce users to engage customers without custom development or external infrastructure, addressing the growing need for communications built directly into CRM tools. By embedding carrier-grade messaging into the platform, Route Mobile provides a flexible and scalable way for businesses to interact with customers on their preferred channels while ensuring all data remains within the customer’s Salesforce environment.

The disclosure was made under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The press release, signed by Tejas Shah, Company Secretary & Compliance Officer, was submitted to BSE Limited and the National Stock Exchange of India Limited on August 06, 2026. The announcement highlights the company’s strategic expansion into native CRM integrations to support digital transformation efforts among global enterprises.

Tushar Agnihotri, CEO of Route Mobile, stated that enterprises seek to move faster and personalize customer interactions at scale. He noted that the Salesforce-native app brings global messaging expertise directly into a widely used CRM environment, helping businesses activate trusted customer communications without added complexity. Agnihotri described the launch as an important step in making omnichannel engagement more accessible, secure, and scalable for brands globally.

Key Features and Capabilities

The application is built natively on the Salesforce platform, offering fast deployment and zero-code configuration. A critical differentiator for regulated industries is that customer data remains within the organization's own Salesforce environment and is never stored on external servers. The app reaches customers across 190+ countries via Route Mobile's direct carrier network.

Core capabilities include conversational one-to-one texting, bulk messaging from Salesforce Reports and Campaigns, and automated messaging triggered by Flows and Process Builder. The platform also includes built-in delivery and engagement analytics.

AI-Driven Engagement

The platform incorporates AI to ensure more seamless and targeted customer communications. Features such as intent-scoring, message personalization, and timing optimization support enterprises in improving their customer experience at scale. This approach moves beyond 'batch-and-blast' communications to intelligent, real-time engagement.

George Kakhadze, VP CPaaS Product and Portfolio at Proximus Global, emphasized that technology barriers often hinder global customer experience building. He noted that the app removes these barriers, allowing organizations to build messaging directly into Salesforce workflows. Kakhadze highlighted the engagement case, stating that SMS messages see open rates of around 98%, compared with roughly 20% for email, helping organizations move beyond email-first outreach.

What the Numbers Show

The disparity in open rates between SMS (98%) and email (20%) underscores the strategic value of integrating high-engagement channels like SMS into CRM workflows. With data remaining strictly within the Salesforce environment, the solution addresses security concerns for regulated industries while leveraging Route Mobile’s direct carrier network to reach customers in over 190 countries.

Route Mobile Limited has scheduled its 22nd Annual General Meeting (AGM) for Wednesday, September 02, 2026, to be conducted via Video Conferencing (VC) or Other Audio-Visual Means (OAVM). The meeting will approve a final dividend of ₹2 per equity share for the financial year ended March 31, 2026 (FY26), with August 18, 2026, established as the record date. Shareholders must ensure their bank details and KYC are updated with KFin Technologies Limited to receive the payout electronically by the September 10, 2026 deadline.

The Board of Directors approved the dividend recommendation during its May 07, 2026 meeting, subject to shareholder approval at the AGM. The payout represents a 20% yield on the ₹10 face value of each equity share. Under the revised Income-tax Act provisions, dividends are taxable in the hands of shareholders, requiring strict adherence to Tax Deduction at Source (TDS) protocols. Resident shareholders must submit Form 121 or lower TDS certificates under Section 197/395(1) by 5:00 PM IST on August 18, 2026, to claim nil or reduced withholding rates.

E-Voting and AGM Schedule

National Securities Depository Limited (NSDL) will facilitate remote e-voting and VC/OAVM participation. The cut-off date for determining voting eligibility is Wednesday, August 26, 2026. Shareholders holding shares as on this date can cast votes remotely or during the meeting.

Shareholders who vote remotely cannot vote again during the AGM. Those attending via VC/OAVM without prior remote voting may vote electronically during the session. The deemed venue for the AGM is the company’s registered office in Mumbai.

Dividend and TDS Compliance

Failure to provide valid Permanent Account Number (PAN) details linked to Aadhaar results in a higher TDS rate of 20% under Section 397(2) and Section 262(6) of the Act. Non-resident shareholders, including Foreign Institutional Investors (FIIs), face a standard withholding rate of 20% plus surcharge and cess unless they claim benefits under Double Taxation Avoidance Agreements (DTAA). To avail treaty rates, non-residents must submit Form 41 and a valid Tax Residency Certificate by the cut-off date.

Physical folio holders must update KYC details with KFin Technologies Limited. SEBI mandates that physical shares without updated KYC are eligible for dividend payments only via electronic mode. Joint shareholders must have the first-named holder furnish tax documents. The company will issue TDS certificates via email and credit entries in Form 168 post-payment.