Rose Merc Limited has announced its strategic entry into tennis ball cricket with the launch of Maharashtra Tennis Cricket Champions League (MTCCL) Season 1, marking a significant expansion of the BSE-listed company's sports management portfolio. The announcement was made on April 23, 2026, through a regulatory filing under Regulation 30 of SEBI listing requirements.

Strategic Partnership Details

The company has partnered with the Eknath Solkar Foundation to organize what is being positioned as Maharashtra's first premier tennis ball cricket league. This collaboration represents Rose Merc Limited's commitment to grassroots sports development and structured talent platforms.

League Format and Objectives

The MTCCL Season 1 promises to deliver high-voltage, fast-paced cricket action, bringing together top talent from across Maharashtra in an innovative format designed to expand tennis ball cricket's reach and popularity. The league's official affiliation with the Tennis Cricket Sport Federation India ensures adherence to the highest standards of organization, umpiring, and player development.

The initiative focuses on several key objectives:

• Creating structured platforms for emerging cricketers
• Promoting innovative cricket formats for enhanced accessibility
• Professionalizing tennis ball cricket at the state level
• Building sustainable sporting ecosystems
• Attracting wider audiences to grassroots cricket

Leadership Perspectives

Mr. Brijesh Solkar, representing the Eknath Solkar Foundation, emphasized the cultural significance of tennis ball cricket in Maharashtra, stating that the format has always been the heartbeat of grassroots cricket in the state. He highlighted that MTCCL aims to elevate this passion to a structured, professional level while creating real opportunities for player recognition and growth.

Mr. Purvesh Shelatkar, Executive Director of Rose Merc Limited, described MTCCL as a natural extension of the company's vision to build scalable and impactful sports properties. He noted the massive participation and viewership potential of tennis ball cricket and outlined the company's aim to professionalize the format while creating sustainable sporting ecosystems.

Company Background

Rose Merc Limited operates as a diversified BSE-listed company engaged in sports management, event organization, investments, and related activities. The company actively supports cricket academies, player sponsorships, and large-scale sporting events with the objective of nurturing talent and building sustainable sports infrastructure across India.

Regulatory Compliance

The announcement was made through proper regulatory channels, with Managing Director Vaishali Parkar Kumar (DIN: 09159108) signing the disclosure document submitted to BSE Limited under the company's scrip code 512115. The filing ensures compliance with SEBI's listing obligations and disclosure requirements for material events affecting the company's business operations.

Rose Merc Limited announced significant corporate developments following its Board of Directors meeting held on April 10, 2026. The company approved a substantial investment in the fintech sector while simultaneously divesting stakes in two associate companies and addressing lapsed warrant obligations. The company has also submitted regulatory disclosures to BSE Limited under Regulation 30 regarding the strategic investment.

Strategic Investment in Virtual Gain Technologies (Pezon.in)

The board approved an investment of ₹1,00,00,000 in Virtual Gain Technologies Private Limited, a Pune-based fintech company incorporated in 2017 that operates the digital platform Pezon.in. This investment will be executed through subscription to 4,288 equity shares at ₹2,332 per share, representing 30.01% of Virtual Gain's post-issued share capital on a fully diluted basis.

Pezon.in is building a digital ecosystem focused on payments infrastructure, P2P transactions, and next-generation fintech services. The platform specializes in digital payments and peer-to-peer transfers, wallet-based financial services and merchant tools, and tech-enabled financial infrastructure. Virtual Gain Technologies has demonstrated consistent revenue growth over the past three years:

Divestment of Associate Company Stakes

Rose Merc simultaneously approved the sale of equity stakes in two associate companies, both transactions completed with Mr. Santosh Gavade, a non-promoter buyer.

Kaale and Rose Merc Advisors Private Limited

Parshuram Creative Craft Private Limited

Both companies will cease to be associate companies of Rose Merc following these divestments. The transactions were conducted at arm's length with non-related parties.

Warrant Forfeiture

The board addressed the forfeiture of lapsed convertible warrants totaling ₹56,25,000. Two warrant holders failed to exercise their conversion options within the mandatory 18-month period:

The warrants were allotted on October 9, 2024, and lapsed on April 9, 2026, as per SEBI regulations.

Strategic Rationale and Leadership Perspective

Rose Merc's investment in Virtual Gain Technologies aligns with its strategic goal of entering India's fintech sector. The acquisition will enable collaboration opportunities and facilitate the development of Rose Merc's own fintech division, subject to necessary regulatory approvals. Upon completion of the transaction, Rose Merc plans to appoint majority directors on Virtual Gain's Board of Directors, ensuring strategic control over the investment.

Uday Tardalkar, Chairman and Independent Director of Rose Merc Limited, stated that this partnership signals a new phase in the company's growth journey, positioning Rose Merc to be part of India's digital transformation in fintech. Amit Singh, Founder of Virtual Gain Technologies Private Limited, expressed excitement about the partnership to scale Pezon.in into a trusted digital finance platform.

The board meeting commenced at 4:00 PM and concluded at 5:00 PM on April 10, 2026, with Managing Director Vaishali Parkar Kumar overseeing the proceedings. The company has submitted the required regulatory disclosure to BSE Limited under Regulation 30 of SEBI regulations.