RateGain partners with Citrus Leisure to power direct bookings in Sri Lanka
RateGain Travel Technologies Limited announced a strategic partnership with Citrus Leisure PLC to deploy its UNO Direct Stack across the latter's Sri Lankan hotel portfolio. The initiative consolidates guest acquisition, marketing, and distribution into a single platform to enhance direct revenue and conversion rates. This collaboration represents a significant technology consolidation for Citrus Leisure and strengthens RateGain's footprint in the region.

*this image is generated using AI for illustrative purposes only.
RateGain Travel Technologies Limited has entered a strategic partnership with Citrus Leisure PLC, a leading publicly listed hospitality group in Sri Lanka, to power the end-to-end direct booking journey across its portfolio using the UNO Direct Stack. The collaboration aims to help Citrus Leisure grow direct revenue, improve conversion rates, and reduce dependency on third-party channels by consolidating multiple revenue-generating capabilities into a single growth platform. The initiative marks one of the most extensive direct revenue technology consolidations undertaken by a hospitality group in Sri Lanka.
UNO Direct Stack: A Unified Growth Platform
The UNO Direct Stack integrates guest acquisition, digital marketing, website management, booking conversion, distribution, and pricing intelligence into a single ecosystem. This comprehensive approach is designed to create a more connected digital journey for travelers while reducing the operational complexity associated with fragmented systems and multiple vendors. By adopting the unified platform, Citrus Leisure expects to gain consolidated visibility across demand generation, conversion, pricing, and distribution performance.
Citrus Leisure's Portfolio
Citrus Leisure operates a diverse portfolio of properties serving both leisure and business travelers across multiple markets in Sri Lanka. The group's key properties are outlined below:
| Property | Type | Room Count |
|---|---|---|
| Citrus Hikkaduwa | Beach Resort | 90 |
| Citrus Waskaduwa | Five-star Resort | 150 |
| The Steuart by Citrus, Colombo | Boutique Business Hotel | 50 |
Leadership Perspectives
Chandana Talwatte, Executive Director and Chief Executive Officer of Citrus Leisure PLC, emphasized the strategic priority of strengthening direct booking capabilities. He stated that the partnership reflects the group's commitment to building a stronger digital foundation, and that RateGain's hospitality expertise and integrated technology ecosystem were key factors in the decision.
Anurag Jain, Executive Vice President – APAC & MEA at RateGain, expressed delight in partnering with Citrus Leisure. He noted that the platform's connected, data-driven understanding of guests would help the group optimize its direct growth strategy and deliver personalized experiences.
Strengthening RateGain's Regional Presence
The partnership reinforces RateGain's presence in Sri Lanka as regional hotel groups increasingly invest in direct booking strategies to build stronger guest relationships and minimize reliance on fragmented technology stacks.
Historical Stock Returns for RateGain Travel
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.17% | +0.95% | +12.60% | +42.46% | +102.77% | +179.58% |
How will this partnership influence other hospitality groups in Sri Lanka to adopt similar direct booking technologies?
What metrics will Citrus Leisure use to evaluate the success of the UNO Direct Stack in reducing third-party dependency?
Could RateGain's success with Citrus Leisure lead to expanded partnerships in other South Asian markets?






























