Radiowalla Network launches in-store fragrance solutions to expand retail media portfolio
Radiowalla Network Limited expanded its retail media offerings by introducing in-store fragrance solutions, adding to its existing portfolio of audio, digital signage, and media solutions. The company serves over 700 brands across 33,000+ locations, catering to sectors like retail, hospitality, and healthcare. This move aims to enhance multisensory customer engagement and meets growing demand from Tier-2 and Tier-3 cities and international markets.

*this image is generated using AI for illustrative purposes only.
radiowalla network has expanded its retail media portfolio by launching in-store fragrance solutions, strengthening its multisensory customer engagement platform. The company filed an intimation with the National Stock Exchange of India Limited on July 18, 2026, regarding this business update. This strategic move aims to provide comprehensive, immersive brand experiences across various high-footfall environments.
With this expansion, Radiowalla Network Limited now offers an integrated suite of in-store experience solutions. The portfolio includes in-store audio solutions, digital signage, digital media solutions, and the newly introduced in-store fragrance solutions. These offerings are designed to create consistent and immersive brand experiences for clients.
The company's platform is currently trusted by more than 700 brands across 33,000+ locations. It serves clients across multiple sectors, including retail, hospitality, automotive, healthcare, airports, and office spaces. The newly launched fragrance solution complements existing technology-driven offerings such as AI-powered music curation, multilingual voiceovers, and smart amplification systems.
Radiowalla Network Limited is witnessing increasing demand from organised retail chains in Tier-2 and Tier-3 cities. The company continues to strengthen its international presence across the Middle East and Africa. This strategic expansion is expected to enhance its ability to provide comprehensive multisensory retail media solutions to existing and new customers.
Service Portfolio
| Service Type | Description |
|---|---|
| In-store audio solutions | Audio engagement for retail environments |
| Digital signage | Visual display solutions |
| Digital media solutions | Integrated digital content delivery |
| In-store fragrance solutions | Newly launched olfactory engagement |
Historical Stock Returns for Radiowalla Network
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.95% | -2.30% | +11.74% | -47.83% | -58.12% | -78.12% |
How will the introduction of fragrance solutions impact Radiowalla Network's profit margins and revenue diversification?
What are the potential challenges in scaling fragrance solutions across international markets like the Middle East and Africa?
Could this multisensory approach set a new industry standard for retail media and influence competitor strategies?





























