Radico Khaitan announced the launch of Magic Moments Aam Panna vodka on August 20, 2026, adding a new variant to its Flavours of India portfolio. The product combines raw mango character with premium vodka, targeting consumers seeking culturally rooted flavour experiences. The launch follows the company's disclosure under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.

Magic Moments remains India's No. 1 vodka brand and the fifth largest globally. The brand delivered 8.6 million cases in FY2026 and over 3.25 million cases in Q1 FY2027. With an estimated 60% market share, the brand continues to drive category growth through innovation in flavoured spirits.

Market Context

The Indian vodka category is undergoing structural transformation driven by premiumisation and changing consumer preferences. While vodka accounts for nearly 28-30% of global spirits consumption, its share within India's IMFL market was 4.3% in FY2026 and rose to 6.1% in Q1 FY2027.

Flavoured vodka has emerged as a primary growth driver, accounting for over 75% of vodka volumes in Q1 FY2027. This segment attracts new consumers through experimentation and contemporary consumption occasions.

Strategic Expansion

The Aam Panna variant joins existing flavours including Thandaai, Alphonso Mango, and Jamun SpicyMint in the Flavours of India range. Abhishek Khaitan, Managing Director, stated that the portfolio celebrates India's culinary heritage and addresses growing demand for authentic local flavours. Kunal Madan, Chief Marketing Officer, noted that the launch is supported by a digital-first marketing mix featuring Kriti Sanon as the campaign face.

What the Numbers Show

The dominance of flavoured vodka, which constituted over 75% of volumes in Q1 FY2027, indicates that Magic Moments' volume growth is heavily dependent on this specific sub-segment rather than plain vodka sales. This concentration suggests that future volume performance will be closely tied to the success of new flavour innovations like Aam Panna rather than broader category expansion alone.

Magic Moments Aam Panna will be available in Quart, Pint, Nip, 180 ml Pocket Pack, and 90 ml Pocket Pack formats across key markets including Uttar Pradesh, Haryana, Uttarakhand, Rajasthan, Delhi, Maharashtra, Daman, Goa, Gujarat, Telangana, Karnataka, West Bengal, Assam, and Madhya Pradesh.

Radico Khaitan Limited has scheduled senior management interactions with investors for August 19 and 20, 2026. The meetings will take place at the Motilal Oswal 22nd Annual Global Investor Conference and DAM Capital's Alcoholic Beverages Sector Conference.

The disclosure was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company confirmed that no unpublished price-sensitive information will be discussed during these engagements.

Meeting Schedule

The investor interactions are structured as follows:

The schedule remains subject to change due to exigencies on the part of the investors or the company. Presentations made during these meetings will be available on the company's website at radicokhaitan.com .

Dinesh Kumar Gupta, Senior Vice President - Legal & Company Secretary, signed the intimation on August 13, 2026.