Pepperfry, a subsidiary of TCC Concept , announced plans to add 35 new stores by the end of August to strengthen its presence across key metros, Tier 1 and Tier 2 cities ahead of the festive season. The company reported its first profitable quarter in Q4 FY26, marking a significant operational milestone driven by improved operating efficiency and stronger business fundamentals. This expansion supports TCC Concept's long-term strategy of building category-leading, technology-enabled consumer businesses through scalable omnichannel platforms.

The company remains on track to expand its retail footprint to over 250 stores in the near term. Guided by its 'One Funnel' philosophy, Pepperfry's model enables customers to discover products online, experience them in-store, and complete purchases through their preferred channel. The stores are evolving into complete retail destinations with Sell from Store capabilities, offering an expanded home assortment and fresh collections from thousands of D2C brands.

Financial Performance and Expansion

The profitability achieved in Q4 FY26 reflects the scalability of Pepperfry's omnichannel platform. The planned expansion is aligned with disciplined capital allocation and operational excellence. Hussaine Kesury, Chief Business Officer, Pepperfry, stated that the expansion marks another important milestone in the company's growth journey, enhancing the integration between digital and physical channels.

Strategic Context

Pepperfry is part of the TCC Group, a technology and innovation-driven concept company. The group operates in the digital and IT-enabled services sector, including Data Centre Solutions, real estate solutions under Trythat.ai, and a newly launched storage platform MyFlopy.com. Founded in 2012 by Late Mr. Ambareesh Murty and Mr. Ashish Shah, Pepperfry offers an extensive range of furniture, home decor, and lifestyle products.

Pepcart Logistics Pvt. Ltd., a wholly owned subsidiary of tcc concept , announced its first major B2B ecosystem alliance with Shiprocket to democratize big-box logistics across India. The partnership, announced on July 3, 2026, integrates Pepcart's specialized supply chain infrastructure into Shiprocket's e-commerce technology platform. This move allows Shiprocket sellers to access white-glove delivery, assembly services, and a sub-1.5% damage rate across 7,000+ pin codes, addressing a critical gap in the logistics of large-format goods.

The agreement leverages Pepcart's Logistics-as-a-Service (LaaS) model, which has been operational for over a decade. The company manages end-to-end supply chains for D2C brands in the furniture, home decor, and kids' categories. By incorporating this model into the B2B segment, Pepcart aims to provide thousands of merchants with a reliable, low-cost solution for shipping big-box items, an area traditionally plagued by high operational challenges and damage rates.

Infrastructure and Capabilities

Pepcart brings significant infrastructure to the partnership, designed specifically for handling large, fragile, and assembly-intensive goods. The company's assets include:

The company maintains an in-transit damage rate of under 1.5%, significantly lower than the 8–12% industry average for heavy goods. Pepcart also boasts a Net Promoter Score (NPS) of 80+ and completes on-site assembly for over 95% of shipments within 48 hours.

Strategic Expansion

Alok Varman, Director of Pepcart Logistics Pvt. Ltd., stated that the alliance strengthens Pepcart's leadership in the LaaS ecosystem. He emphasized the goal of democratizing access to efficient, technology-driven logistics solutions. Gautam Kapoor, COO of Shiprocket, noted that the partnership equips merchants with the necessary infrastructure to scale into categories like furniture and home décor.

New brand onboarding on Pepcart's platform typically takes 2 to 4 weeks. The transition allows brands to eliminate capital expenditure on heavy supply chains and reduce return costs. Looking ahead, Pepcart is advancing network-expansion talks in the mattress, consumer electronics, and modular interior sectors.